iGaming CAC by market is not one number. A single GEO cell that ignores channel mix, product mix, and brand position is how budget models fail — affiliate CPA is not blended CAC, and paid auction cost is not blended CAC either. This piece separates those three layers for the UK, Brazil and Germany, then […]
Only two of Brazil's top five iGaming brands are growing both year-over-year and month-over-month. Blask's BAP data, read alongside Betano and Bet365's communication strategies, shows why buying visibility isn't the same as earning it.
In a year and a half since the law took effect, Brazil cut offshore brands’ share of iGaming revenue from 35% to 21%. But even after licensing 167 brands and blocking more than 25,000 illegal domains, offshore still pulls in $118.3M a month. Factor in prediction markets, and the Brazil online gambling regulation offshore share […]
Brazil’s iGaming market looks very different 18 months after regulation. Blask data shows how licensed operators captured the top 10, why market concentration is accelerating, and which local brands emerged as the biggest winners.
Brazil’s iGaming demand rose only modestly during the 2026 World Cup and fell sharply after the national team’s elimination. Blask data shows how the market moved and which brands captured the tournament surge.
Paraguay delivered the tournament’s biggest upset by eliminating Germany on penalties. Morocco confirmed their group-stage strength against the Netherlands, while Brazil needed a 95th-minute winner to survive Japan.
South Africa became the biggest story of June 24 after reaching the World Cup knockout stage for the first time. Brazil advanced behind Vinicius Júnior’s brace and Neymar’s return, while Bosnia and Herzegovina secured their first-ever last-16 berth.
Brazilian authorities arrested Alberth Cesar Janjon, the man linked to the Brabet gambling brand, in a May 21 raid on a Campinas luxury apartment. The arrest was part of Operation Dirty Game, targeting a six-state network that used influencers with millions of followers to funnel players onto unlicensed platforms. Blask data placed Brabet at #21 in Brazil by demand at the time of the arrest.
