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Changelog
iGaming Glossary
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A collection of 45 posts
January 2025
What is Cost Per Lead (CPL)?
January 27, 2025
January 2025
What is Cost Per Click (CPC)?
January 27, 2025
January 2025
What is Cost Per Mille (CPM)?
January 27, 2025
January 2025
Competitive Earning Baseline (CEB)
January 24, 2025
January 2025
Acquisition Power Score (APS)
January 24, 2025
January 2025
Brand's Accumulated Power (BAP)
January 24, 2025
January 2025
What is Cost Per Acquisition (CPA)?
January 20, 2025
January 2025
What is progressive bet?
January 20, 2025
January 2025
What is spread betting?
January 20, 2025
January 2025
What is an accumulator bet (acca, parlay)?
January 20, 2025
January 2025
What is house edge?
January 20, 2025
December 2024
What is KYC (Know Your Customer)?
December 09, 2024
December 2024
What is AML policy?
December 09, 2024
December 2024
What is NGR (net gaming revenue)?
December 09, 2024
December 2024
What is LTV (lifetime value)?
December 03, 2024
December 2024
What is ARPU (Average Revenue Per User)?
December 03, 2024
December 2024
What is ARPPU (Average Revenue Per Paying User)?
December 02, 2024
November 2024
What is a reload bonus?
November 27, 2024
November 2024
What is a betting limit?
November 27, 2024
November 2024
What is betting tax?
November 26, 2024
November 2024
What is a risk-free bet?
November 26, 2024
November 2024
What is a loot box?
November 25, 2024
November 2024
What is gamification?
November 24, 2024
November 2024
What is gamer engagement?
November 24, 2024
November 2024
What is responsible gaming policy?
November 21, 2024
November 2024
What is deeplink?
November 18, 2024
November 2024
What is affiliate marketing?
November 18, 2024
November 2024
What is fantasy sports?
November 04, 2024
November 2024
What is virtual sports?
November 04, 2024
November 2024
What is esports?
November 04, 2024
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