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Blask introduces local and international brand segmentation for regulated markets

Blask unveils a strategic approach to brand segmentation, tailoring offerings for both local and international regulated markets. This initiative aims to enhance market compliance while optimizing brand positioning across diverse regulatory landscapes.

— Blask Team

Blask introduces local and international brand segmentation for regulated markets

Blask has launched a new feature that makes it easier to analyze iGaming markets with clear distinctions between local and international brands. This update allows users to identify brand types directly in market lists and view key metrics like Acquisition Power Score (APS) and Competitive Earning Baseline (CEB) with added flexibility.

Blask has recently transitioned to new metrics, APS and CEB, replacing eFTD and eGGR. Read more about the changes.

New features for regulated iGaming markets.

This update makes it easier to navigate market dynamics by:

  1. Identifying brand types: Brands in market lists are now labeled as local (with a “LOC” badge) or international, offering immediate clarity on their regulatory status.
  2. Segmented analytics: Users can toggle between overall market metrics or split views to compare local and international brands in terms of Acquisition Power Score (APS) and Competitive Earning Baseline (CEB).
  3. Enhanced revenue calculations: Local brand CEB now incorporates financial data from regulatory reports and brand disclosures, while international brand estimates use search trends, engagement data, and adjusted ARPU (Average Revenue Per User), which is derived from the performance of local brands in the same market.

Why does this update matter?

  • Better market understanding: The ability to separate local and international brands provides a deeper view of market structures and trends.
  • Focused insights: Segmented charts allow users to analyze performance and opportunities with greater precision.
  • Reliable metrics: The refined CEB methodology combines real-world financial data with advanced AI tools to ensure accuracy. Learn more about CEB calculations here.

How it works.

Labeled market lists: Brand classifications as local or international are displayed directly in market tables, enabling quick identification.

Customizable metrics views: Users can toggle between comprehensive and segmented charts for CEB and APS, tailoring analyses to their needs.

What’s next for Blask?

This feature is available in all countries where iGaming markets are regulated. Additionally, the release of this functionality enables Blask to integrate new regulated markets more seamlessly. With CEB calculations now based on financial reports from brands and regulatory commissions, the reliability of these metrics ensures maximum accuracy.