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An operator promotes a support agent to CRM manager, sends free spins to players who never touch slots, and forgets about the player after the third deposit. Farkhad Gasimoff, CEO and founder of GNB Agency, on why iGaming retention keeps failing in the same four ways. Here they are: Let’s go through each one. 1. […]
A sports-only player is often worth $400–$600 a year, but a cross-sold sports+casino player delivers $1,800–$2,500 — a 3–4x gap that defines cross-sell sports betting casino iGaming. When operators convert 20–25% of the sports base, that uplift is the highest-ROI revenue lever available without raising CAC. Most operators still leave the money on the table […]
Eccentric founder, 50% instant rakeback, and blackjack streams built to be clipped. The data shows the strategy is working. Launched in July 2025, Duel reached $1.66B in cumulative deposit volume in its first 12 months — enough for seventh place in the global crypto casino ranking, ahead of established names like 1win, Sportsbet io and […]
SBC Summit is back in Lisbon at month-end. The host market’s casino shelf is worth reading before the floor opens. Blask tracks 10 562 casino games across 90 brands serving Portugal, a licensed remote market whose regulator lists slots, tables, live, and “Saque ou Crash” among authorised fortune-game types. Slots take almost 85% of content […]
Blask data shows Polymarket holding 90.8% of prediction market attention in Europe, with the next four brands together staying under 9%. That concentration sits on a demand year that ran from an eleven-fold rise in France to a wipeout of last year’s Romanian spike, then an August collapse that spared Britain. This article covers prediction […]
Blask Affiliates gives the publisher an auditable source of truth on placements, and knoweldge of which brands are adding affiliate sites.
Blask Affiliates gives the operator a dated log of where the brand appeared on affiliate pages, and which sites already list rivals.
Blask has launched Affiliates, a daily record of where operator brands sit on affiliate pages — which URL, which position, with a screenshot attached.
Stake Originals and Engine studios occupy close to half of Stake’s tracked Home shelf in Canada and India. Mexico carries fewer linked titles, but Stake still gives them eight of its first ten tracked positions. Stake now sources exclusive games through three systems: its Originals catalogue, independent publishers using Stake Engine, and SlotGPT, where players […]
Two operators report 4x ROAS on affiliate traffic in the same week. One counts gross gaming revenue against last month’s invoice. The other uses 90-day net gaming revenue on a qualified-FTD cohort, net of clawbacks. Same label, different math. Without five definitions locked first, any headline benchmark is noise. Blask does not publish affiliate CPA […]
Betano backed the tournament with regional FIFA rights, a national-team sponsorship and a campaign across 14 countries. An event that lifts every operator at once is also the hardest place to prove that any of it worked. The tournament ran from 11 June to 19 July across Canada, Mexico and the United States, the first […]
