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Blask data shows how much the Indian iGaming market depends on cricket events, especially on the domestic league. Cricket is the number one sport in India — Blask data reveals that iGaming demand in the country strictly follows the cricket calendar. The main booster is the Indian Premier League (IPL) — domestic league, running roughly […]
Provinces transitioning to an open market are set to solve a channelisation problem that monopoly regulation never did. Alberta is getting ready to become the second of Canada’s ten provinces to open its iGaming market to private operators, following Ontario, which did so four years ago. Many brands already operating in Ontario have expressed interest […]
Blask data reveals the dynamics of the booming events betting market as the regulators’ fight intensifies. According to Blask, prediction markets are the fastest-growing vertical in US iGaming. Demand for them, measured by Blask Index, rose 3.5x in 2025 but still remained well below the peak registered during the US presidential elections in autumn 2024. […]
Margarita, CMO at Paykassma, on turning GEO-level brand intelligence into a partner discovery and upsell engine.
Offshore operators continue to serve a portion of the market that licensed platforms can't legally touch.
Blask’s new metric shows how iGaming search demand in a market divides between generic exploration and brand-directed queries. Blask has added Maturity Index to its market intelligence suite. It measures the ratio between two demand layers that Blask tracks: brand-level search demand, measured by Blask Index, and generic category-level demand, measured by Categories Blask Index. […]
Javier Cabrera, CMO at Juegalo.com, on why market intelligence matters more than ever in a country still moving toward regulation. In Chile’s iGaming market — still pre-regulation, highly concentrated, and increasingly aggressive — reading the competitive landscape is a strategic necessity. Juegalo.com turned to Blask for a structured picture of demand, positioning, and how quickly […]
Blask data and operator insights reveal what drives one of Latin America’s largest iGaming markets. Chile has been developing a regulatory framework for online gambling since 2022, but the law has not been finalized yet. The market kept growing in the meantime — and most of that growth went to a handful of operators. The […]
An operator could stock nothing but Pragmatic Play and a single crash game, and still cover roughly 80% of what players in Mexico are actually searching for.
The UK iGaming market grew 7% in demand and 12% in revenue year-over-year in Q1 2026. But behind those headline numbers, the competitive map shifted sharply: William Hill shed nearly 4 percentage points of demand share, Entain's Ladbrokes and Coral each grew over 20%, and Bet365 extended its position as the UK's most searched-for operator — all against the backdrop of the heaviest regulatory reform wave in two decades.
Easter 2026 revealed a sharp divide in European iGaming. In Norway, Maundy Thursday alone pushed the Blask Index to a near-record 95K. In the UK and Germany, Easter passed without a ripple. Blask data across five markets shows why holiday-driven demand and sports-driven demand follow completely different rules.
