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What powers unbranded iGaming demand in the Balkans

Blask data shows what shapes generic demand in a region where players search almost entirely by brand. In Balkan countries, unbranded iGaming searches are rare. The demand that exists is often seasonal, with football moving the numbers — but in different categories. Interest in Online Casino is more stable, though that category dominates only in […]

Traditional iGaming brands in the US lose consumer demand to sweepstakes casinos

Blask data reveals the scale of the grey area segment as sweepstakes operators come under regulatory scrutiny. Blask recently introduced sweepstakes casino analytics for the US iGaming market, and the segment proved to be huge. According to the January–May 2026 data, nationwide demand for sweepstakes brands was higher than user interest for traditional iGaming operators. […]

155.io GVR dynamics: how CCTV games move through casino lobbies

Although CCTV Rush Hour had an influx of population, it didn’t take place in primary lobbies.  155.io has taken live casino content to a genuinely unusual place: betting on footage from closed-circuit cameras. Traffic intersections during rush hour, snowy mountain trails, fishtank, duck ponds. The games are exactly what they sound like, and according to […]

Global iGaming acquisition leaders vs global revenue leaders 2026

betPawa dominates the APS metric in emerging markets, while US-facing brands command larger CEB. Only two operators bridge both worlds.  Blask data reveals an interesting divide: the brands dominating APS are rarely the same ones leading in CEB. It’s a classic trade-off between volume and value. This article breaks down the top 10 iGaming operators […]

Live casino content expansion in Europe

Live casino content expansion is one of the key trends in Global iGaming, including Europe. Live games climb from the outsiders to the top-tier leaderboards.  A few years ago, the iGaming world was captured by crash games, a trend that swept through LatAm and Africa. Today, a new tendency emerged — live casino content. Being […]

GVS: a quick tour of Blask’s casino games analytics

Blask has released Game Visibility Score (GVS) — a new metric that reveals which casino games dominate operator lobbies.  Rather than a simple presence counter, GVS is built layer by layer, mirroring how player attention actually moves through the online casino ecosystem. The following data is aggregated: This multi-tiered approach means GVS doesn’t just log […]

Australian iGaming: a market where money does not follow demand

Blask data shows that offshore operators capture the majority of Australian iGaming revenue despite holding less than 30% of user demand. Recent tightening in enforcement helped licensed iGaming brands in Australia capture the vast majority of user demand. Except for one jurisdiction, where the population structure works against them. Yet the money still leaks offshore […]

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