Ask Blask: an AI market analyst for iGaming
The newest feature in Blask lets users ask the market a question instead of searching the product for the answer.
Blask is introducing Ask Blask, an AI assistant that turns a plain-language request into a market insight. The feature moves Blask from a set of analytics interfaces to an AI-first data platform.
Users no longer have to hunt for the right section, filter or report by hand: they ask directly, and instead of raw data or static widgets they get a straight answer to the question they asked.
A dashboard works well when the person already knows which section holds the answer, which filter to set and which period to pick. Working questions in iGaming come in a rougher form: who entered the market last month, which brands picked up pace, what a competitor moved in its lobby.
Ask Blask is built around such questions that operators, affiliates and game studios ask every week, while dashboards, rankings and reports stay where they were.
What Ask Blask is
Ask Blask is a new section of the Blask app, with every other section one click away in the navigation. The user types a question the way they would put it to a colleague, and Ask Blask replies with a written report built on Blask data: brand demand, CEB, new launches, game visibility, lobby positions and much more.
While the answer comes together, the chat shows its reasoning step by step and lists every data tool it called. User can see which Blask data a figure came from before it goes into a deck or a weekly call. When a question needs context outside Blask data, such as a regulatory date, the assistant can run a web search and bring the external source into the answer.
A question needs three things to land: a market, a period and an object such as brands, operators, a game or a lobby. An empty chat offers ready-made questions for users who are not sure where to start, and when a request is too broad.
Users reading a Market Explanation can press Continue in Ask Blask and open a new conversation that already carries the country, the period and the explanation text, along with suggested follow-ups for that market.
Context holds within one conversation, so each follow-up builds on earlier answers, while a new chat starts clean. Every chat has its own link, and any answer copies out as Markdown.
The difference from a general-purpose AI chat lies in the data underneath. A general model has no view of Blask lobby tracking or brand-level market estimates, and those are the inputs the questions below depend on.
Ask Blask is a standalone product, so a Blask subscription is not required. Access costs $49, and the payment lands on the account balance as tokens that requests then draw from.
Examples: three questions Ask Blask is built to answer
The first version targets ad hoc questions that used to mean a manual walk through several sections or a request to the Blask team. Three of them sit at its core.
Which brands grew fastest
For a CEO, a strategy lead or a country manager, the question sounds like "Which brands grew fastest in this country last month?" and can stretch to several markets at once. The answer ranks brands by MoM growth and demand size, measured by CEB and APS.
Which operators just launched
Country managers, affiliates and providers track market entries, and the question is direct: "Which operators launched in this country in the last 30 days?" The answer lists brands that went live in the market within the window, with launch dates. For September 2026, Blask data shows two new names in Brazil, Dustbit and Brasil777, both live from the start of the month.
What changed in a lobby
Commercial and marketing teams tend to learn about a competitor's lobby changes late, often from a partner or a player. "What changed in this operator's lobby last week?" returns the titles added, removed and moved up or down the grid. Lobby comparisons are the heaviest requests in Ask Blask: they read more data than the other three and draw down the monthly allowance faster.
Bottom line
Until now, the first step of a market question in Blask was finding the right section. Ask Blask turns that step into a sentence: name the market, the period and what to look at, and the answer comes back with the data behind it.
