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Explain market trend in South Africa from 18 July 2025 till 25 July 2025

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Overview market trend inSouth Africa

Local football returned. The PSL season opened with the MTN8 quarter-finals on Aug 2–3, matching the biggest spike in the Blask Index (Aug 2).

Rugby resumed a week earlier. The Currie Cup 2025 kicked off 25 Jul with weekend rounds through 26–28 Jul and 1–2 Aug, adding demand.

Lottery hype was elevated. PowerBall rolled to \~R113.6m on Aug 1 and was won on Aug 5 (R124.6m)—a pattern that typically boosts attention pre-draw and dips just after.

Stable power helped online activity. Eskom reported no load-shedding since 15 May and a stable system through late July/early August, supporting consistent online usage.

Euro football buzz sat at the edge of the window. The FA Community Shield was Aug 10 (outside our range), so media noise helped the run-up but the match itself is post-period.Sources

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FocusAny topiciGaming markets, brands and games
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Which brands grew fastest in Brazil in July 2025?

Brazil – Top Growers, July vs June 2025

BullsBet led growth by far, more than doubling demand, with Betão and 7Games also posting solid double-digit gains.

BrandMoM growth
BullsBet+119.5%
Betão+32.6%
7Games+22.8%

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Blask data

Independent market intelligence for iGaming, built on billions of demand signals.

Blask Index measures market demand for iGaming brands in a country, based on normalized search data.

Blask Index

Real-time market demand.

CEB

Projected revenue baseline range, in USD.

BAP

A brand’s share of market attention.

APS

Projected new customer range.

GVR

Lobby position, tracked daily.

SoI

Players’ search interest, tracked monthly.

#BrandSOI
1Aviator56.3%
2Book of dead29.7%
3Le Bandit8%
4Gates of Olympus2%
5Starburst3%

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Blask’s own datasets: market demand, brand rankings, game visibility and lobby changes. Public web context is added where relevant. Coverage varies by market, dataset and period.

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