RegulationBulgaria sent a gambling ad ban to parliament while three brands hold 62% of demand
The bill also cancels affiliate licences from 1 January 2027, five months after Bulgaria introduced them.
iGaming news and market analytics
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Features
BlaskHow to ask iGaming data the right question: Ask Blask live demo on 19 November
The 90-minute session covers markets, brands and game visibility, with time for questions from the audience.
Investment
InvestmentGreece took 73% more tax from online winnings as demand fell below last year
Greece's higher tax on online casino winnings is bringing in far more money, while demand for the brands collecting it shrinks.
One Flutter brand is leaving Italy while three stay.
Provider’s revenue grew fastest in Africa, Latin America and North America, but bought studios lead lobbies in Sweden, India and Ukraine.
The Unibet owner has lowered its full-year revenue target, and the online shortfall sits in two markets.
Prediction markets
Prediction marketsPrediction markets hold 43% of US demand in October. No European market reaches 10%
No European market gives prediction brands anything like the share they hold in the United States.
US prediction market demand jumped on the midterm count and was back to its old level a day later.
Traditional brands still lead in all 50 states, although demand for prediction markets grew in each of them over the year.
Regulation
RegulationBulgaria sent a gambling ad ban to parliament while three brands hold 62% of demand
The bill also cancels affiliate licences from 1 January 2027, five months after Bulgaria introduced them.
President Lula’s ban on sports betting and online casino gets more time, while operators lose the lower-court route that briefly kept a few brands online.
An appeals judge let Casa de Apostas and Betsul go back online on 5 November. The next day, the head of the court suspended the ruling, and on 8 November the Supreme Court froze every lawsuit against the betting ban.
Finland's regulator has handed out its first iGaming licenses, but most of the offshore brands Finns search for are still waiting.
Blask
BlaskHow to ask iGaming data the right question: Ask Blask live demo on 19 November
The 90-minute session covers markets, brands and game visibility, with time for questions from the audience.
The newest feature in Blask lets users ask the market a question instead of searching the product for the answer.
Blask Affiliates gives the publisher an auditable source of truth on placements, and knoweldge of which brands are adding affiliate sites.
Blask Affiliates gives the operator a dated log of where the brand appeared on affiliate pages, and which sites already list rivals.
Knowledge
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KnowledgeClick-to-registration rate (Click-to-Reg) in iGaming
The click-to-registration rate (Click-to-Reg) is the percentage of tracked clicks that end in a completed player registration. It sits between the ad click and the first deposit in the iGaming acquisition funnel. Operators and affiliates use it to check whether landing pages, traffic sources, and sign-up flows turn interest into accounts.
Markets
MarketsPaddy Power lost first place in Irish demand for the first time in Blask data
BoyleSports took over the top spot in October 2026, after its rival had held it every month since at least January 2017.
The UAE market started 2026 with a surge and then stopped growing, but a few brands kept gaining while many others shrank.
The spend targets stadiums and ads.
But there were rumours that this brand was now operating under another name.
Voices
VoicesiGaming is having a quartz crisis. Nobody calls it one
I underestimated something about our market until I ran into Paul Graham’s essay on Swiss watches, The Brand Age.
A high roller asks you to strip the welcome bonus, a bonus hunter reads the wagering rules line by line. The report still files both as the same first-time depositor.
Years of performance spreadsheets taught me to judge marketing by payback windows. None of them had a column for who owns the audience.
An operator promotes a support agent to CRM manager, sends free spins to players who never touch slots, and forgets about the player after the third deposit. Farkhad Gasimoff, CEO and founder of GNB Agency, on why iGaming retention keeps failing in the same four ways.
Games
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GamesPlay'n GO cuts aggregator supply as offshore lobbies keep its games
Play'n GO is pulling its games from the aggregators that fed offshore lobbies.
The global leaders are not first everywhere: Africa, Britain and Germany put different titles on top.
SBC Summit is back in Lisbon at month-end. The host market’s casino shelf is worth reading before the floor opens.
Strategy
StrategyAI in iGaming: chatbots went live first, KYC models are still rare
Malta asked its licensees which AI systems they actually run, and the answer looks little like a vendor pitch deck.
Weekly digest
Weekly digestiGaming market weekly report | Oct 19–25, 2026
Last week Alberta’s Blask Index rose 47.5% as the 13 October grey-market cutoff closed. This week it fell 30.1%. On 23 October the Alberta iGaming Corporation published its first report, covering 13 July to 30 September.