MarketsUAE iGaming demand has not grown since April
The UAE market started 2026 with a surge and then stopped growing, but a few brands kept gaining while many others shrank.
iGaming news and market analytics
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Features
Prediction marketsPrediction markets hold 43% of US demand in October. No European market reaches 10%
No European market gives prediction brands anything like the share they hold in the United States.
Investment
InvestmentBetfair exits Italy with a 3% share of demand
One Flutter brand is leaving Italy while three stay.
Provider’s revenue grew fastest in Africa, Latin America and North America, but bought studios lead lobbies in Sweden, India and Ukraine.
The Unibet owner has lowered its full-year revenue target, and the online shortfall sits in two markets.
In-house Russian operations no longer match the scale.
Prediction markets
Prediction marketsPrediction markets hold 43% of US demand in October. No European market reaches 10%
No European market gives prediction brands anything like the share they hold in the United States.
US prediction market demand jumped on the midterm count and was back to its old level a day later.
Traditional brands still lead in all 50 states, although demand for prediction markets grew in each of them over the year.
Regulation
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RegulationCDA Gaming reopened in Brazil for a day before a court suspended its injunction
An appeals judge let Casa de Apostas and Betsul go back online on 5 November. The next day, the head of the court suspended the ruling, and on 8 November the Supreme Court froze every lawsuit against the betting ban.
Finland's regulator has handed out its first iGaming licenses, but most of the offshore brands Finns search for are still waiting.
The cash ring in Akbou sat in front of the brand that leads Algeria’s gambling demand.
Chile, the fourth-largest market in Latin America in Blask data, is still debating legalization.
Blask
BlaskAsk Blask: an AI market analyst for iGaming
The newest feature in Blask lets users ask the market a question instead of searching the product for the answer.
Blask Affiliates gives the publisher an auditable source of truth on placements, and knoweldge of which brands are adding affiliate sites.
Blask Affiliates gives the operator a dated log of where the brand appeared on affiliate pages, and which sites already list rivals.
Blask has launched Affiliates, a daily record of where operator brands sit on affiliate pages — which URL, which position, with a screenshot attached.
Knowledge
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KnowledgeClick-to-registration rate (Click-to-Reg) in iGaming
The click-to-registration rate (Click-to-Reg) is the percentage of tracked clicks that end in a completed player registration. It sits between the ad click and the first deposit in the iGaming acquisition funnel. Operators and affiliates use it to check whether landing pages, traffic sources, and sign-up flows turn interest into accounts.
Markets
MarketsUAE iGaming demand has not grown since April
The UAE market started 2026 with a surge and then stopped growing, but a few brands kept gaining while many others shrank.
The spend targets stadiums and ads.
But there were rumours that this brand was now operating under another name.
A gambling card drew a lot of anger in social media, but nothing changed for Belarusian market.
Voices
VoicesiGaming is having a quartz crisis. Nobody calls it one
I underestimated something about our market until I ran into Paul Graham’s essay on Swiss watches, The Brand Age.
A high roller asks you to strip the welcome bonus, a bonus hunter reads the wagering rules line by line. The report still files both as the same first-time depositor.
Years of performance spreadsheets taught me to judge marketing by payback windows. None of them had a column for who owns the audience.
An operator promotes a support agent to CRM manager, sends free spins to players who never touch slots, and forgets about the player after the third deposit. Farkhad Gasimoff, CEO and founder of GNB Agency, on why iGaming retention keeps failing in the same four ways.
Games
GamesFour findings on Halloween slots
Halloween is still 10 days away, but the casino lobby is already in costume. And not all of the costumes are pumpkins.
The global leaders are not first everywhere: Africa, Britain and Germany put different titles on top.
SBC Summit is back in Lisbon at month-end. The host market’s casino shelf is worth reading before the floor opens.
Stake Originals and Engine studios occupy close to half of Stake’s tracked Home shelf in Canada and India. Mexico carries fewer linked titles, but Stake still gives them eight of its first ten tracked positions.
Strategy
StrategyAI in iGaming: chatbots went live first, KYC models are still rare
Malta asked its licensees which AI systems they actually run, and the answer looks little like a vendor pitch deck.
Weekly digest
Weekly digestiGaming market weekly report | Oct 19–25, 2026
Last week Alberta’s Blask Index rose 47.5% as the 13 October grey-market cutoff closed. This week it fell 30.1%. On 23 October the Alberta iGaming Corporation published its first report, covering 13 July to 30 September.