Prediction marketsThe midterm day nearly quadrupled US prediction market demand
US prediction market demand jumped on the midterm count and was back to its old level a day later.
iGaming news and market analytics
Features
Prediction marketsThe midterm day nearly quadrupled US prediction market demand
US prediction market demand jumped on the midterm count and was back to its old level a day later.
Investment
InvestmentBetfair exits Italy with a 3% share of demand
One Flutter brand is leaving Italy while three stay.
Provider’s revenue grew fastest in Africa, Latin America and North America, but bought studios lead lobbies in Sweden, India and Ukraine.
The Unibet owner has lowered its full-year revenue target, and the online shortfall sits in two markets.
In-house Russian operations no longer match the scale.
Prediction markets
Prediction marketsThe midterm day nearly quadrupled US prediction market demand
US prediction market demand jumped on the midterm count and was back to its old level a day later.
Traditional brands still lead in all 50 states, although demand for prediction markets grew in each of them over the year.
Volume on FIFA’s prediction-market partner stayed up after the World Cup, while search demand fell away.
Regulation
RegulationFinland's first 21 iGaming licenses cover 12% of offshore demand
Finland's regulator has handed out its first iGaming licenses, but most of the offshore brands Finns search for are still waiting.
The cash ring in Akbou sat in front of the brand that leads Algeria’s gambling demand.
Chile, the fourth-largest market in Latin America in Blask data, is still debating legalization.
SpinCore has Dutch permission for sports betting and has not named the day Hard Rock Casino will take a bet.
Blask
BlaskBlask Affiliates: two jobs for the affiliate
Blask Affiliates gives the publisher an auditable source of truth on placements, and knoweldge of which brands are adding affiliate sites.
Blask Affiliates gives the operator a dated log of where the brand appeared on affiliate pages, and which sites already list rivals.
Blask has launched Affiliates, a daily record of where operator brands sit on affiliate pages — which URL, which position, with a screenshot attached.
Knowledge
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KnowledgeClick-to-registration rate (Click-to-Reg) in iGaming
The click-to-registration rate (Click-to-Reg) is the percentage of tracked clicks that end in a completed player registration. It sits between the ad click and the first deposit in the iGaming acquisition funnel. Operators and affiliates use it to check whether landing pages, traffic sources, and sign-up flows turn interest into accounts.
Markets
MarketsAfrica iGaming market 2026: South Africa and Nigeria speed up, Kenya stalls
Blask data from the Vision by Clast magazine is now online, and nine months of 2026 data show where the Africa iGaming market is actually growing.
France’s autumn jump in gambling demand landed almost entirely outside the licensed market.
Bovada’s lead in US search nearly slipped for a week, and one night of livestreamed boxing was behind it.
The market-share high came later than the search high.
Voices
VoicesiGaming is having a quartz crisis. Nobody calls it one
I underestimated something about our market until I ran into Paul Graham’s essay on Swiss watches, The Brand Age.
A high roller asks you to strip the welcome bonus, a bonus hunter reads the wagering rules line by line. The report still files both as the same first-time depositor.
Years of performance spreadsheets taught me to judge marketing by payback windows. None of them had a column for who owns the audience.
An operator promotes a support agent to CRM manager, sends free spins to players who never touch slots, and forgets about the player after the third deposit. Farkhad Gasimoff, CEO and founder of GNB Agency, on why iGaming retention keeps failing in the same four ways.
Games
GamesFour findings on Halloween slots
Halloween is still 10 days away, but the casino lobby is already in costume. And not all of the costumes are pumpkins.
The global leaders are not first everywhere: Africa, Britain and Germany put different titles on top.
SBC Summit is back in Lisbon at month-end. The host market’s casino shelf is worth reading before the floor opens.
Stake Originals and Engine studios occupy close to half of Stake’s tracked Home shelf in Canada and India. Mexico carries fewer linked titles, but Stake still gives them eight of its first ten tracked positions.
Strategy
StrategyAI in iGaming: chatbots went live first, KYC models are still rare
Malta asked its licensees which AI systems they actually run, and the answer looks little like a vendor pitch deck.
Weekly digest
Weekly digestiGaming market weekly report | Oct 19–25, 2026
Last week Alberta’s Blask Index rose 47.5% as the 13 October grey-market cutoff closed. This week it fell 30.1%. On 23 October the Alberta iGaming Corporation published its first report, covering 13 July to 30 September.