Open a country dashboard and the picture is instant: Game #1 owns half the nation’s Share of Interest, while new titles race up the chart.

That read-out is the Blask Index — think of it as the iGaming world’s Nasdaq, now tracking individual games.

Built on our Share-of-Interest method, the Index quantifies raw player appetite, so operators can stock hits early, providers time launches perfectly, and affiliates funnel traffic where demand is already red-hot.

Why another metric?

Your internal lobby clicks tell you what your players touch after they reach your site.

Blask Index shows what the whole market is hunting for before they land — filling the blind spot between operator data and genuine player desire.

How the magic works.

How Blask gauges national interest in every casino game

When a new title surfaces on an operator’s site, Blask’s first task is simply to notice it.

Every night our crawler renders thousands of pages, and a computer-vision model flags unfamiliar game logos.

The logo is saved, the title is added to our master list, and a language model sweeps news releases, catalogue pages, and player forums to capture the phrase people actually search for — no marketing code-names, just the words real players type.

A content editor gives the final thumbs-up, so that one clean, country-specific keyword is tied to a single game.

From there the work moves to raw demand.

Blask draws fresh search-volume figures for every keyword in every market. Volumes alone are noisy — even weather can spike queries  — so the platform normalises each game’s count against a rolling twelve-month baseline.

Blask Index.

The resulting score is the Blask Index, a daily measure of how strongly a title pulls attention compared with the national median.

Key point. Blask Index does not show raw search totals. It shows relative appetite, stripping out seasonality and genre bias, so you can compare any two games on the same scale.

Share-of-Search DNA
At its core, the Index inherits the Share of Search principle: the idea that the proportion of a brand’s searches predicts its share of market. Academic studies across seven countries and a dozen industries show an average 83% correlation between the two.

We apply that same logic to individual games and normalize it for the quirks of iGaming.
 

To reveal share rather than scale, Blask divides each game’s Index by the sum of all Index values in that country.

Share of Interest.

The quotient — expressed as a percentage — is Share of Interest. If the combined Index for all games is 10 000 and one slot scores 800, that slot commands 8% of the country’s player curiosity.

The result is a live, market-wide view of what players want — long before wallet data or lobby clicks catch up.

Blask Index is the iGaming market’s Nasdaq ticker for individual games — updated daily, country by country.

With a glance, a content manager can see that one title now holds 10% of all searches in Brazil, or that a new crash game has doubled its Index in a week.

How the country-level view tells the whole story.

Open Brazil, India or any other market and two live charts greet you:

The top line chart (Blask Index) shows how total player interest rises or falls; the stacked bars underneath split that same demand by title, so shifts in share pop out instantly.

Why two views?

• The line shows total appetite (is the market heating up or cooling?).
• The bars show who is winning that appetite right now.

Scroll down and the full game table appears. Each row carries the metadata operators care about — genre, theme, provider — plus three live performance dials:

• SoI % – the game’s current share of national interest.
  
• YoY – twelve-month growth; red flags stagnation, green flags momentum.
  
• MoM – last-month surge or slide for early trend-catching.
  

Click the ✓ beside any title and it’s pinned to both charts above, letting you build ad-hoc watchlists without losing the bird’s-eye context.

Dynamic filters

Narrow the list to Crash games only, flip the chart granularity to day, and you can watch Aviator spikes around every influencer tournament in near real time.

In short, the country view works like a market terminal: Blask Index shows how big the pot is, Share of Interest shows who owns how much of it, and the table lets you drill from helicopter to cockpit in one click.

Single-game view

Click any title to zoom in:

• Mini Blask Index & SoI trends for that game.
• Operator list with Lobby GVR, Pages, Avg GVR — so you can cross-check whether demand already translates to placement.

Four ways teams use Blask Index today.

• Provider AMs spot a sudden SoI spike for Aviator in Brazil and nudge lagging partners to move it above the fold.
  
• Casino content leads compare SoI to lobby position, drag underrated high-demand games into row 1, and watch CTR climb.
  
• Affiliates shortlist operators whose top five games cover ≥70 % of national SoI—conversion jumps, advertisers cheer.
  
• Market analysts track MoM SoI gains to prove the ROI of a themed promo campaign.
  

See your own numbers tomorrow

Curious where Fortune Tiger’s share of search really sits — or which under-the-radar slot is about to explode?

Stop guessing. Start stocking the games players already want.