Blask’s “All Brands” dashboard helps betPawa brand achieve record APS in Africa
Blask’s “All Brands” dashboard has crowned betPawa as Africa’s top iGaming brand, achieving a record 22.24M APS. With a strong mobile-first approach and deep local expertise, betPawa outperforms competitors, proving that advanced analytics drive success in regulated markets.
The brand’s strong presence across 17 African markets highlights that a deep understanding of local preferences and regional expertise — bolstered by a mobile-first product with fast, secure payments — is the cornerstone of betPawa’s leadership in iGaming.
About betPawa.
betPawa has long established itself in Africa as an innovative iGaming operator and the leading mobile sports betting brand. Designed specifically for Africa’s digital market, its product offers access to a wide selection of matches and leverages the latest customer protection technologies to make sports betting and iGaming safe, transparent, and accessible, even in localized jurisdictions. betPawa’s profound regional expertise and ability to cater to local nuances have laid the foundation for its global iGaming success.
Instrumentation: APS metric and the “All Brands” dashboard.
Using its new “All Brands” dashboard, Blask consolidated data from all markets, giving operators a real-time view of their competitive standing. The core tool in this research was the Acquisition Power Score (APS), which measures a brand’s ability to attract new users based on its recognition, marketing efforts, and competitive environment. Unlike traditional financial metrics, APS serves as a universal benchmark for comparing operators across diverse regulatory frameworks.
Additionally, the dashboard features the Competitive Earning Baseline (CEB), a projection of potential revenue based on external signals such as search trends and social media activity.
The result: betPawa brand ranks first in APS in regulated markets.
The “All Brands” dashboard revealed that betPawa achieved 22.24 million APS in 2024, underscoring its effectiveness in converting market presence into new users.
In the study, betPawa emerged as the number one operator in regulated markets. For comparison, its closest competitor, Betway, recorded 16.4 million APS, while Bet365 registered 7.7 million. This significant gap demonstrates that a detailed understanding of local market dynamics greatly enhances a brand’s capacity to attract new users.
Africa’s explosive mobile internet growth has propelled our brand, BetPawa, and pushed our technology to handle transaction numbers we couldn’t have imagined when we launched 10 years ago. Amazing performance by our team and the local operators that license our brand and technology.
Kresten Buch, Chairman of pawaTech
Conclusion.
betPawa’s story shows how transparent and innovative analytics can transform brand development in iGaming. With APS and the “All Brands” dashboard from Blask, operators gain insights not only into their financial performance but also into their real growth potential in regulated markets. By ranking first in APS, betPawa demonstrates that Africa is emerging as a key engine of global iGaming—and modern analytics is the cornerstone of success in this dynamic industry.
We are proud that companies like betPawa use APS to assess their growth potential. We plan to continue refining our analytical tools so that operators can make more informed decisions and gain a complete view of the evolving global iGaming landscape.
Max Tesla, CEO of Blask