Skip to main content

What's new in Blask? March 2025

— Blask Team

What's new in Blask? March 2025

Hi, iGaming gurus! Blask continues to evolve and improve.

In March, our team of developers, designers, product managers, and data miners were busy preparing for new releases in April, so this digest will be short but still noteworthy.

Separated the Blask Index chart into "local/international" or "all together" brands.

In one of the previous issues of What's new in Blask, we talked about how Blask learned to distinguish between local and international brands in regulated markets. At that time, we taught the charts for APS and CEB metrics on country pages to display data either for all brands combined or broken down by local/international. Now, such a separation is also possible for the Blask Index chart!

The button to switch chart display modes is now located at the bottom of the page, where you select the time period and granularity.

💡
Currently, the display mode for Blask Index is controlled by the button at the bottom of the page, while the APS and CEB charts use a switch under the chart — in the future, all charts will be switched using a single button at the bottom.

Unified the methodology for rounding numbers.

Blask is synonymous with accurate data. But accuracy can be made convenient and understandable!

For example, "$1M" is much easier to perceive than "$1,000,000," and if one brand has an indicator of "$1.00001B" and another has "$1.00002B," then both can probably be safely rounded to an easier-to-understand "$1B."

Yes, you have seen all the numbers in Blask rounded and abbreviated before, but now all these processes are brought to a unified principle and follow the same rules in every interface element. We were guided by the principle of making it convenient and understandable without sacrificing accuracy.

💡
Important clarification: rounding and abbreviations only apply to the display of data; all calculations and sorting within Blask are performed using full values. A brand with a Blask Index of 1001 will be higher than a brand with 1000, although both will be displayed as "1K."

Tracked all brands that have left the market.

For each iGaming brand in Blask, you can see a list of all countries where that brand is represented. Now, this page marks the countries that the brand has left.

💡
Just to clarify, we do not delete data for such brands — you can still track the brand's dynamics in the past in all markets, including those it has left.

Get ready for April!

We are preparing to release a new product in the Blask ecosystem — we are actively collecting data, making final edits to the code and design, and continuously testing within the team.

And, as usual, we remind you that Blask has no plans to stop! Our mission is clear and understandable — to provide the iGaming industry with analytical and statistical data so that you can make data-driven decisions (and no, this is not a cliché, it is our principle).