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Blask Metrics

First-Time Deposits (FTD)

First-Time Deposits (FTD) by Blask predicts first-time deposits using AI, analyzing past conversions and market trends to guide brands in optimizing performance

First-Time Deposits (FTD)

First-Time Deposits (FTD) represents the conversion to new users, which considers the dynamics of the market and the brand itself over several past months.

Simply put, it's the expected number of first-time deposits for a brand or a country.

Blask defines this metric as a range rather than a specific number. If your actual performance outperforms our calculations, you've done something great and beat the market. In contrast, you should work on conversions if your values are below ours. And if our numbers are similar, you're on par with the market — this is also great!

First-Time Deposits (FTD) is one of the core metrics in Blask — learn more about how Blask collects and analyzes data.

How to interpret and use FTD chart?

The FTD metric is calculated for each brand separately. This detailed chart can be accessed on the Brand info page.

The Market Dynamics (FTD) chart for the Indian brand Casino Days.

Monitor changes in FTD throughout the year with monthly granularity. This chart shows the following data:

  • An average of 5300 first-time deposits in July 2023 for the Casino Days brand.
  • A 12% increase in the indicator compared to the previous month (June 2023).

Additionally, Blask displays the average First-Time Deposits (FTD) value for each brand in the table of all brands on the country page.

The First-Time Deposits (FTD) metric is available for all iGaming brands.

Compare brands not only by market volume or growth rate but also by an equally important indicator — the number of new deposits.

To derive this metric for a country, Blask aggregates this metric across all brands operating there.

The Market Dynamics (FTD) chart for all brands in India, August 2023.

You can select several brands that interest you from the table. This will adjust the First-Time Deposits chart for the country to show only the cumulative FTD for those specific brands.

How does Blask calculate the First-Time Deposits (FTD) metric?

Blask FTD metric employs an AI model to compute the anticipated volume of initial deposits. This algorithm scrutinizes past conversion rates and forecasts present figures grounded in recent market trends and brand momentum.

As the model continually absorbs additional data points, it refines its predictions for conversion rates. Ultimately, it will integrate more signals, including iGaming events, regulatory shifts, regional economic factors, and seasonal influences, to enhance the precision of its projections.

When is the First-Time Deposits (FTD) metric useful?

The FTD metric makes the complex iGaming landscape understandable and measurable. It acts as an ever-evolving benchmark and a roadmap for continuous conversion optimization.

The value comes when brands compare accurate conversion data against the FTD range. This helps brands identify true standout successes and spots needing improvement.