Inside Blask’s lobby-position engine: pinpointing every game, every day

Open a casino lobby and see, where every slot or crash game sits and whether your promo really made the front row.

Blask’s crawler sweeps operator sites nightly, recognizes 10 000+ logos and converts placements into one clear number: Game Visibility Rank.

Providers renegotiate, operators optimize, affiliates brag — no more guessing. Real numbers and new industry metrics.

Blask Games lobby tracking in a nutshell.

Blask’s Lobby-Position feature is a daily radar that maps how high (or low) every known game appears inside each operator’s lobby and key category pages.

How the magic happens

Our crawler “pit crew” slipped into every major casino site.

1. Every day scroll
   They hit Bet365 Brazil’s lobby.
   
   The page loads; our bot takes a full-length selfie of the first 100 tiles, scrolls twice to be sure, and pockets the HTML for good measure.
   
   Then it’s off to the next operator.
   
   Rinse, repeat, hundreds of times before dawn.
   
2. Logo speed-dating
   Back at HQ, a computer-vision model lays those screenshots on a light table. Tile after tile flashes by at 400 frames per second:
   
   “Gates of Olympus? Recognised. Fortune Tiger? Recognised. Who’s that red-and-gold stranger? Mark as unrecognised — next!”
   
   Human faces on live-dealer thumbnails stop the conveyor: “Nope, still R&D.”
   
   By breakfast, 10 000+ unique logos are matched; anything we can’t identify gets a red outline for easy spotting later.
   
3. The ranking roll-call
   Imagine the lobby as a cinema: first row dead-centre is seat #1. Our script walks the aisle left-to-right, row-by-row, skipping any red-outlined “mystery guests.
   
   Gates of Olympus lands seat #3, Fortune Tiger grabs #7 — those numbers become the Game Visibility Rank.
4. From single screen to country scoreboard
   Now we zoom out. “How many Brazilian operators gave Aviator a front-row seat yesterday?” Thirty-seven, says the tally.
   
   Average Lobby GVR? 9.4.
   
   Want all pages, not just the lobby? Hit Total Pages and watch the count climb.

5. The Game dashboard, ready
   
   When you log in, the chart up top tells the 7, 30 or 90-days stories of lobby momentum — Aviator drifting down, Sugar Rush sneaking up.
   
   The table below shows the all tracked games, sortable by any metric. One click filters by provider, genre or date.

Coverage, accuracy & the (few) things we still can’t see.

Top-100 rule of thumb

On mobile, 100 tiles equal roughly eight full screens of scrolling. Anything deeper is the digital basement.

Why live-dealer titles are still “invisible.”

Live-dealer thumbnails feature changing faces, varying lighting and no fixed logo.

Until our CV team hits the same 97% precision on faces as on static logos, we’d rather leave these tiles unranked than serve shaky data. Expect an update later in 2025.

Accuracy you can trust

• Logo-match precision — 97.4% (only 2.6 % false positives)
• Logo-match recall — 93.1% (we catch 9+ of every 10 logos)

Every week we add new operators and logos to the registry, so the slice of “unrecognised” tiles keeps shrinking. Your fresh launch should appear in Blask within days, not months.

How we calculate GVR.

1. Snapshot — grab the first 100 tiles of each lobby page (and key categories).
2. Index — walk the grid top‑left → bottom‑right; the order number becomes that game’s Game Visibility Rank for the day. Lower number, higher placement.
3. Aggregate —
   • Lobby GVR by brand = yesterday’s rank in that casino’s lobby.
   • Avg Lobby GVR country = mean of all lobby ranks across operators in the selected market.
   • Avg GVR (all pages) = same idea, but across every category list on every site.

Edge cases

• Brand shows only 12 games? We rank those 12. Show 1 000? We still cap at 100.
• New release takes 24‑48 h for logo approval; until then other titles shift up.
• Site outage leaves a visible gap on the trend line; we never back‑fill guesses.

That’s the whole formula — no black box, no fuzzy weighting — just a repeatable pipeline turning nightly screenshots into the one number every content team can rally around.

Beyond GVR – the supporting cast of metrics.

While GVR tells you how high a game sits, these companion numbers reveal how often and how broadly it earns that position across the market.

• Brands — how many operators list the game on any page. A fast proxy for market footprint.
  
• Lobbies — operators that place the game on their main lobby page. Shows true top‑of‑fold exposure and helps confirm promo deals.
  
• Avg Lobby GVR — the average rank the game holds only in lobbies across all brands. Lower numbers mean consistently better placement quality.
  
• Total Pages — total number of pages (Slots, Crash, Promo, etc.) where the game appears in the country. Measures catalogue breadth.
  
• Avg GVR — average rank on all those pages combined. Answers: "Is this game generally high on lists, or just lucky in one lobby?"

Together, these metrics turn a single‑operator snapshot into a panoramic market view — perfect for spotting untapped placement deals, measuring promo ROI, or simply bragging about nationwide dominance.

Zooming in: metrics on the single‑game page.

When you switch from the country panorama to an individual title, the dashboard pivots to operator‑by‑operator focus.

Three figures headline the card:

• Lobby GVR — yesterday’s rank in that brand’s lobby. A dip from 12 to 30 is your instant red flag.
  
• Pages — how many of the brand’s casino pages feature the game (Slots, Crash, Promo, etc.). One page means a tight placement; 10+ pages signal full‑catalogue saturation.
  
• Avg GVR — the game’s average rank across all those pages. A low Avg GVR paired with a modest Lobby GVR hints the title performs even when it isn’t centre‑stage.

What can you actually do with all this?

• Game‑provider account managers see when a partner bumps their new slot from GVR 5 to GVR 25 overnight — and can send a friendly “remember the promo?” ping the same morning.
• Casino content leads benchmark their own lobby against the market, then drag high‑performing titles into row 1 to lift clicks and dwell time.
• Affiliates and media buyers double‑check how many lobbies genuinely highlight a game before sending traffic, ensuring higher conversion for their partners.
• Market analysts and execs track 30‑day GVR trends to tie placement spend to measurable uplift and negotiate smarter rev‑share deals.

See your own numbers tomorrow

Ready to know exactly where Aviator sits across 200+ lobbies?