Blask release notes – August & September 2025

August and September 2025 delivered several focused updates across Blask Index, data methodology, country coverage, and Blask Games, along with important industry recognition.

📈 Trends on Blask Index charts

Blask Index charts now support built-in trend visualization to make market dynamics easier to interpret. Depending on the selected timeframe, trends are highlighted as Rise, Fall, or Flat, helping users quickly understand the overall direction of the market.

A new Trends toggle in the top-right corner allows users to switch trend indicators on or off, keeping the charts clean when needed. Trend calculations automatically adapt to the selected period and granularity.

🔍 Estimated data for smaller brands

For smaller brands, data for the last completed month can occasionally be incomplete. To improve continuity and reliability, Blask now applies estimated values for Blask Index, BAP, APS, and CEB.

These estimates are calculated using historical brand performance, growth dynamics, market movement, seasonality, and partially available data. To ensure transparency, estimated values are visually marked across the platform with dashed or dotted representations and a ~ symbol in tooltips.

Once full data becomes available, estimated values are automatically replaced with actual figures and all related calculations are updated.

🌍 New countries added & Blask Games expansion

Blask Games expanded its country coverage significantly, adding the United Kingdom, Denmark, Chile, Ghana, Nigeria, France, Italy, Germany, and Belgium. This expansion increases the depth of game-level analytics and allows users to better compare how individual titles perform across different markets and providers.

Game-level insights now include Blask Index dynamics, acquisition and interest patterns, and cross-provider comparisons, helping operators, studios, and suppliers quickly identify rising titles or underperformers.

Blask also expanded into new regions, adding Indonesia, Thailand, Singapore, and Jordan. This continues Blask’s shift from macro-level market analysis toward more granular, game-focused insights in emerging and fast-growing markets across Asia and the Middle East.

Check the data on the market analytics page.

🏆 Recognition at SBC Awards

In September 2025, Blask received the Rising Star in Casino Innovation / Software award at the SBC Awards in Lisbon. The award recognized Blask’s AI-powered analytics and data-driven approach to helping operators make faster, more accurate decisions across marketing and product strategy.