How do iGaming operators use Blask?
How do top iGaming brands like Premier Bet, BCGame, and Stake use Blask? We spoke to these operators to reveal how Blask streamlines workflows, saves costs, and helps them outsmart competitors with real-time data.
Premier Bet, BCGame, and Stake are just some of the operators who use Blask every day. We spoke with them to gain a deeper understanding of how Blask integrates into their workflows and which use cases are most critical to their operations. These insights are shared below.
Case 1. Saved money when entering a new market.
Stake found it convenient not to wait for costly reports or conduct independent market research, but simply to access Blask and find all the critical data on the Market Overview and Customer Profile pages.
The Market Overview page displays everything happening in the market:
- player interest dynamics in the iGaming industry through the Blask Index chart
- total potential for attracting new players and overall profit potential via APS and CEB metrics
- a table of all brands sorted by their market volume
The data on the Market Overview page is updated every hour, allowing you not only to access the most current statistics but also to monitor even the smallest changes in almost real time.
The Customer Profile tool will illustrate the typical player in the selected country:
- their age and income level
- their motivation for placing bets or playing in casinos
- where they encounter brand advertisements
Case 2. Learned from peers.
BCGame has perfected the art of learning from other operators and implementing only the working tactics.
- With Blask, they identify brands growing rapidly or suddenly capturing the market.
- Their marketing team then analyzes the actions these brands took to achieve such results.
- The hypotheses derived in this way are customized for their brand and tested.
Sometimes, there's no need to reinvent the wheel; following a proven path is the way to go. BCGame also points out that paying close attention to small brands experiencing significant growth is a goldmine of knowledge — this indicates that the brand has found something truly unique and effectively addressed a player pain point. Meanwhile, large brands might only grow because they are already well-established and widely recognized.
How to do it yourself?
Simply sort the table of all brands by MoM — this way, you will see all the brands that have grown the most over the last month.
Case 3. Found out their position in the market.
We had limited insight into our brand health. Existing market research solutions were expensive, slow, and quickly outdated, preventing us from having consistent, up-to-date metrics to inform decision-making.
Gilles Catteeuw, Premier Bet
Premier Bet primarily uses Blask as a leaderboard to track their position among competitors in various countries.
First of all, it's just interesting! Keeping your finger on the pulse of the market and monitoring the effectiveness of your marketing in real time is a kind of gamble in itself.
Secondly, it is most effective to climb the ladder of success one section at a time, rather than trying to jump from the very bottom to the top all at once. Understanding your position in the market allows you to compete primarily with those who are nearby, gradually raising your level and climbing higher and higher toward market dominance — instead of competing with everyone at once.
Is Blask right for you?
This was a list of use cases from three operators using Blask. Soon, we will prepare case studies on affiliates, marketing agencies, and other equally important categories of Blask users. Stay tuned to the blog!
What remains constant for all categories is that Blask accelerates processes, simplifies analytics, and not only saves money but also increases earnings.
When we talk about "data-driven solutions," this is not a tired cliché — it's our core principle.
Unlock your iGaming potential with Blask!
Blask empowers you to make data-driven decisions, optimize marketing strategies, and drive significant GGR increases by providing unparalleled clarity about the iGaming market and your performance.
Curious about our precision? Discover our article "What is Blask?" and how Blask's cutting-edge technology is transforming iGaming analytics.
Ready to experience Blask in action?
Request a personalized demo with full access to data tailored to your niche and objectives. Fill out the form at blask.com to help us prepare use cases specific to your needs.
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