From boom to bust: how Blask helps predict and navigate market cycles.
The iGaming industry's volatility demands more than instinct—Blask provides AI-driven insights to forecast trends, track market shifts, and learn from past events. With tools like Blask Index and Customer Profile, operators can thrive in any market condition.
The iGaming industry is notorious for its volatility. One minute, the market is booming, with players flocking to online platforms, and the next, there’s a sharp downturn, often leaving operators scrambling for stability.
Successfully navigating these cycles requires more than just instinct—it demands real-time data and predictive insights.
Blask, the leading AI-driven market analytics ecosystem for the iGaming industry, offers exactly that. From forecasting market trends to providing granular customer data, Blask empowers operators to thrive, whether the market is surging or faltering.
How do market booms and busts work in iGaming?
In the iGaming world, market cycles are driven by a variety of factors, including technological innovation, sporting events, changes in regulations, and macroeconomic conditions.
Booms occur when market conditions favor growth, such as the launch of major sports events, shifts in consumer behavior, or new technology like mobile gaming or blockchain adoption.
Busts, on the other hand, are often triggered by oversaturation, increased competition, or stricter regulations.
How to use Blask Index to track the state of the iGaming market?
Blask Index serves as a barometer for the iGaming market, tracking search queries and market interest in real-time. Updated hourly, this tool gives operators a current view of market trends, helping them react swiftly to both positive and negative changes.
We at Blask are currently working on a new product — Sports Calendar. This feature will allow you to correlate the Blask Index fluctuations with external events, such as sports competitions. Stay tuned!
Use Blask to determine the impact of past events on the iGaming market in a selected country. For example, in India, we observe a significant increase in activity and interest during the IPL (Indian Premier League) period. Check out our report on IPL 2024 if you wish to delve into the details.
Equipped with insights from the past and a calendar of future events, makes it possible to forecast not only when the next boom might occur but also how long it is likely to last.
How to use data from other countries to predict the iGaming market behavior in your region?
At the time of publishing this article, Blask is gathering data from 34 countries, and this number is constantly increasing! One day, we will reach all the countries in the world!
We understand that every country is unique and that regulations can vary significantly; however, it is still preferable to rely on relatively comparable data rather than navigating in the dark without a flashlight.
Consider how sporting events, periods of political instability, the COVID-19 pandemic, and the introduction of regulations or bans on iGaming entertainment have impacted markets in other countries. You may find yourself expecting an overly large increase in players from a local football match or, conversely, overestimating the impact of a student protest.
At Blask, we have observed a notable decline in interest in iGaming entertainment across various countries during the COVID lockdowns. Should something similar occur again, we will already have an understanding of what to expect from the market and can thoroughly analyze brand actions during that period to replicate the strategies that proved effective.
How to use brand data from Blask to help your iGaming brand survive challenging times?
Blask collects data on all brands present in the country's market throughout their entire existence. This enables you not only to track the dynamics of various brands but also to learn from their mistakes.
At the time of this publication, India is the country with the largest number of iGaming brands, where Blask has gathered analytics on 229 brands.
In India, at the beginning of 2020, we observe a sharp rise for the brand 4Rabet and a notable decline for Dafabet. Despite all the challenges posed by COVID-19, 4Rabet achieved something remarkable by capturing and maintaining market share during such a difficult time.
Seek out similar brands that have successfully navigated challenging circumstances, analyze their actions, and lead your brand to success.
How to use data from the Blask Customer Profile to predict the growth scores of the iGaming market?
Blask Customer Profile reveals the characteristics of an audience interested in iGaming entertainment in a selected country. You can find data on age, income level, career, interests, and player preferences, as well as their motivations for playing and placing bets.
Let’s assume that in your country, iGaming entertainment is most popular among players aged 18 and slightly older. Furthermore, let's presume that you are aware of a baby boom that occurred 16-17 years ago in this country. With a high degree of certainty, we can conclude that in 1-3 years, these individuals will reach adulthood and are likely to become engaged in gambling and betting.
Frequently asked questions.
What drives market booms and busts in the iGaming industry?
Market booms are fueled by favorable conditions such as major sporting events, shifts in consumer preferences, or technological advancements like mobile gaming or blockchain. Conversely, busts can result from oversaturation, regulatory changes, or economic downturns. Understanding these drivers is crucial for predicting and adapting to market cycles.
How does Blask Index help track iGaming market trends?
Blask Index is a real-time market analytics tool that tracks search queries and consumer interest. Updated hourly, it allows operators to identify shifts in market momentum, helping them respond proactively to booms or busts.
Can I use data from other countries to predict market behavior in my region?
Yes! Blask collects data from 34 countries, offering valuable insights into how events like sporting competitions, regulatory changes, or pandemics have impacted other markets. These insights can guide strategies tailored to your local context.
How do sporting events influence the iGaming market?
Sporting events can significantly impact iGaming activity. For instance, in India, the IPL drives a surge in player engagement and platform activity. Tools like Blask's Sports Calendar will soon let you correlate market fluctuations with global events for better forecasting.
What role does customer profiling play in predicting market growth?
Blask's Customer Profile data reveals key demographic and behavioral traits of your audience, such as age, interests, and motivations. By analyzing trends—like a baby boom reaching adulthood—you can anticipate shifts in market demand.
How can I learn from other iGaming brands to navigate market downturns?
Blask’s brand analytics let you track the performance of competitors over time. Studying the strategies of brands that thrived during challenging periods, such as 4Rabet in India during COVID-19, can offer valuable lessons for your own success.
What’s the benefit of correlating Blask Index data with external events?
By linking real-time market interest with events like sports tournaments, political changes, or holidays, you can better predict player behavior and adjust your strategies for maximum impact.
What makes Blask essential for navigating market cycles?
Blask combines real-time analytics, historical data, and predictive insights to empower operators. Whether the market is booming or contracting, Blask equips you with actionable intelligence to stay ahead.
How can I prepare for the next iGaming market boom?
Leverage Blask’s tools to analyze past booms and identify key triggers. Combine this with forecasts from tools like the Sports Calendar and customer demographic insights to predict and capitalize on the next surge in activity.
Unlock your iGaming potential with Blask!
Blask empowers you to make data-driven decisions, optimize marketing strategies, and drive significant GGR increases by providing unparalleled clarity about the iGaming market and your performance.
Curious about our precision? Discover our article "What is Blask?" and how Blask's cutting-edge technology is transforming iGaming analytics.
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