Driving affiliate network growth with Blask analytics — the Makeberry journey

About Makeberry.

Makeberry is a global affiliate network dedicated to helping partners “get their berries.” The company’s core mission is to optimize partner traffic, ensure higher profitability, and deliver exceptional service at every step.

Makeberry achieves this by continuously enhancing its tools for maximum efficiency and performance, connecting advertisers and affiliates worldwide, and making conversions seamless for both sides.

Primary audience: Affiliates and product owners across all geographies.

The challenge.

At the heart of Makeberry’s operations is the constant search for new products to integrate and optimize. Identifying and evaluating suitable products was a significant challenge.

• Lack of advanced tools made it difficult to create detailed user profiles for effective traffic targeting.
  
• The impact on business was clear: lower-quality traffic resulted in suboptimal performance and reduced profitability for both Makeberry and its partners.

Oleksandr, Head of Makeberry Affiliates:

Implementing Blask.

To overcome these challenges, Makeberry set out to find innovative technologies and chose to try Blask. The decision was motivated by a desire to stay ahead in traffic optimization and data-driven decision-making.

Key Blask tools in use:

• Brands and Games ratings for finding new products.
  
• GEO-assessment with Customer Profile for sharper, more precise analytics.

Integration process:

• Blask’s tools fit smoothly into existing workflows and required minimal extra customization.
• The Business Development team led the implementation, focusing on product selection across key geographies.

Implementation timeline:

• Smooth and quick, with immediate value realized.

“Blask has significantly enhanced our ability to analyse and optimise traffic, enabling greater profitability for all parties involved”, — said Oleksander.

Real results with data-driven insights.

Blask quickly became essential for the team, delivering deeper insights and supporting faster, more strategic responses to GEO-related requests.

• Enhanced analytics enabled Makeberry to make better, timelier decisions.
• Operations improved, as the team could process requests more efficiently and serve partners with greater responsiveness.

Using Blask reinforced the importance of detailed analytics in driving business growth. Blask’s ability to simplify complex data analysis and provide actionable insights has been particularly valuable for Makeberry.

A long-term perspective with Blask.

Makeberry’s partnership with Blask keeps evolving:

• The company looks forward to Blask expanding its coverage to additional geographies.
• Enhancements and new features in Blask’s roadmap are expected to further improve Makeberry’s analytics and optimization.
• Over the next few years, Blask can help Makeberry monitor geographic trends more effectively and refine strategies on a global scale.

Blask’s analytics tools not only improved data-driven decisions but also made it easier for the Makeberry team to process GEO-related requests. With more efficient workflows, operations have become more streamlined, and the team is able to respond to partner needs faster.

💡 Read more: How to explore iGaming market dynamics and brand insights with the Blask’s Market Overview page

Conclusion.

Makeberry’s experience with Blask shows how advanced analytics add real business value.

By increasing efficiency, delivering deeper insights, and freeing up internal resources, Blask helps Makeberry deliver better results for partners — today and in the future.

Ready to see what Blask can do for your affiliate network?

🔧 How affiliates use Blask

• Discover high-potential products
  Use Brand and Game ratings to identify which products are gaining traction across regions.
  
  
• Evaluate traffic quality
  Leverage Customer Profile to understand user behavior by GEO, product, and acquisition source.
  
  
• Segment and target effectively
  Find patterns in audience segments to refine targeting and reduce wasted spend.
  
  
• Benchmark performance across brands
  Compare how affiliate traffic converts across operators and products using unified analytics.
  
  
• Detect underperforming partners or placements
  Spot inefficiencies early with real-time metrics and optimize in response.
  
  
• Track competitive dynamics
  Monitor how other affiliates are performing in your target markets and where you stand.
  
  
• Streamline reporting and workflows
  Automate weekly analytics, centralize brand insights, and save time on manual tracking.
  
  
• Scale across multiple GEOs
  Validate new market opportunities and optimize campaigns by region with granular data.