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Top 10 iGaming Brands in the world — January 2025

Which iGaming brands dominated January 2025? We ranked the top 10 based on revenue, new players, and global reach. Some giants stayed on top, while unexpected contenders made waves. Discover which brands outperformed, who expanded the most, and what truly drives success in iGaming!

— Blask Team

Top 10 iGaming Brands in the world — January 2025

iGaming brands come in various sizes, shapes, and types — and each one has its own unique beauty (and is fully analyzed by Blask).
The Blask team

Today, we have prepared the top 10 iGaming brands from around the world for you! We will discover who earned the most money in January 2025, attracted new players, and which brand dominates in terms of the number of countries represented — let's dive in!

Blask now features a Global Brands section where we’ve compiled all iGaming brands from every country for which we gather data in one place. Blask is your go-to source for insights that drive data-driven decisions, not only at the country level but also on a global scale.

At the time of writing this material, Blask collects data from 45 countries. While this may not represent the entire world — more like a quarter — we are consistently updating this list, and over time we will include all countries.

Top 10 brands by CEB.

Competitive Earning Baseline (CEB) is a next-generation metric that projects a brand’s realistic revenue potential by harnessing AI-driven insights into market trends, competitive dynamics, and consumer behavior. CEB offers a forward-looking benchmark that helps brands align their strategies with actionable revenue expectations.

Top earning brands in January 2025:

  1. Betway (~$88.2M)
  2. Bet365 (~$65.5M)
  3. 188BET (~$61.3M)
  4. Hollywoodbets (~$54.7M)
  5. betPawa (~$50.3M)
  6. 789bet (~$48.1M)
  7. W88 (~$39.4M)
  8. M88 (~$36.6M)
  9. 1win (~$36.2M)
  10. Stake (~$32.4)

Top 10 brands by APS.

Acquisition Power Score (APS) is an AI-driven metric that measures how effectively a brand’s market presence converts into new customers. APS aggregates data from search trends, social media engagement, and competitive positioning to provide a forward-looking benchmark for customer acquisition potential.

Brands that attracted the most players in January 2025:

  1. betPawa (~2.2M)
  2. Betway (~1.5M)
  3. Betano (~1.1M)
  4. Bet365 (~690.8K)
  5. SportyBet (~513.0K)
  6. Hollywoodbets (~494.1K)
  7. Betika (~477.4K)
  8. Esportes da Sorte (~451.6K)
  9. Sportingbet (~442.8K)
  10. Winner Bet (~383.3K)

Top 10 brands by the number of countries.

The most global iGaming brands in January:

  1. 1xBet (38 countries)
  2. Stake (33 countries)
  3. 22bet (32 countries)
  4. Bet365 (31 countries)
  5. Melbet (31 countries)
  6. BetWinner (28 countries)
  7. BC.Game (28 countries)
  8. Megapari (27 countries)
  9. 1win (27 countries)
  10. Betway (21 countries)

What is truly important?

The intuition suggested that everything should be predictable, that the most profitable brands would be the largest ones, and that maximum earnings could only be achieved through maximum reach across countries. But it turned out to be quite different!

It's not the size that matters; it's how you use it.

If we look at the CEB chart, it initially seems straightforward — brands in the first and second positions are those available in a large number of countries. However, in the sixth and seventh spots, we see brands from Vietnam that operate exclusively within their home country.

★ While 789bet earned about half of what the leader, Betway, did, it achieved this in just one country rather than 21. This illustrates the power of focusing on what truly matters.

When it comes to attracting new players, it initially seemed that the more countries you were in, the easier it would be to draw in newcomers — if you faced challenges in one market, you could compensate in another. However, we see exceptions to this logic!

★ For instance, Esportes da Sorte and Betika attracted a remarkably similar number of new players, but Esportes da Sorte achieved this from just Brazil, while Betika needed to operate in 13 countries to reach the same result.

Finally, as we look at our final ranking based on the number of countries, we notice brands that did not make it into the top 10 for revenue or audience growth.

★ A striking example is the proximity of Melbet and Bet365; both operate in 31 countries, yet their other metrics differ drastically: Bet365 outperforms Melbet by nearly 9 times in APS and by just over 13 times in CEB.

📈
The top 10 global brands table demonstrates that merely having a presence in multiple markets does not guarantee success; sometimes it's better to be "the first in the village than the second in Rome."

It's essential to remember that the race among brands is not a static moment but a continuous and ever-evolving process, so only time will reveal whose strategy proves to be the most effective. To stay updated on the iGaming brand race, follow it best on Blask.

Unlock your iGaming potential with Blask!

Blask empowers you to make data-driven decisions, optimize marketing strategies, and drive significant GGR increases by providing unparalleled clarity about the iGaming market and your performance.

Curious about our precision? Discover our article "What is Blask?" and how Blask's cutting-edge technology is transforming iGaming analytics.

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