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November 2025 delivered two important updates to Blask: new analytics widgets for casino content visibility and further expansion of global coverage across games and operators. Together, these improvements deepen insight into how casino content is structured, exposed, and performs across markets.

📊 Provider & genre content share

Blask introduced two new lobby analytics widgets — Provider Content Share and Genre Content Share — designed to give clearer visibility into how casino lobbies are composed and prioritized.

The new widgets analyze the top 100 games on casino pages, focusing on placements that matter most for player engagement and conversion. Provider Content Share shows how many games each studio contributes to a casino lobby and what percentage of the visible content they occupy, enabling operators to benchmark their content mix against competitors.

Genre Content Share complements this view by breaking down lobby composition by game genre, highlighting distribution and visibility trends across formats such as slots, crash games, and other categories. Together, these widgets turn lobby structure into actionable competitive intelligence for operators, providers, and content partners.

🌍 Expanded global coverage across games and operators

Blask’s global dataset continued to grow in November. Since the launch of Blask Games, the platform now tracks 97 000 game logos, all available for analysis in Game view and related performance dashboards.

In parallel, operator coverage expanded with 56 additional brands added across Poland, Serbia, and Pakistan. These additions strengthen Blask’s regional visibility and improve comparative analysis of both content performance and operator competition.

This ongoing expansion reinforces Blask’s ability to connect game-level insights with brand and market dynamics on a global scale.

October 2025 marked a major milestone for Blask, with two significant product launches, rapid geographic expansion across Africa, the Gulf, and Eastern Europe, and a new global record — 100 countries now live on the platform.

🎮 Global Games: worldwide casino game tracking

In October, Blask introduced Global Games, enabling users to track any casino game’s visibility and placement across all Blask-covered markets.

This feature connects local and global perspectives: by selecting a single game, users can instantly see how it performs across regions, identify where titles gain traction, and understand how game visibility evolves from regional launches to global adoption.

Global Games is designed for operators, studios, and content partners who need to understand the full life cycle of a game — from flagship releases to niche performers — while keeping geographic context at the core of content performance analysis.

📅 Seasonality: understanding when markets moves

Blask also launched Seasonality, a new analytical layer that reveals cyclical market behavior over time. The Seasonality widget highlights weekly, monthly, and annual performance patterns, making it easier to spot recurring demand peaks and slowdowns.

By visualising market rhythms, Seasonality helps teams identify demand spikes driven by holidays, lotteries, or sporting events, and plan acquisition or promotional strategies accordingly. Instead of guessing timing, users can now align budgets and resources with proven market cycles.

🌍 New countries and the 100-market milestone

Blask’s global coverage expanded significantly in October, adding new markets across Africa, the Gulf, and Eastern Europe and pushing total coverage beyond 100 tracked countries for the first time.

Newly added countries include Ukraine, Niger, Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Chad, Mauritania, Madagascar, Somalia, Tunisia, Zimbabwe, Jordan, and South Sudan.

Explore: Quick tour – the Countries view in Blask Games

This expansion unlocks deeper insight into diverse regional dynamics — from mature, regulated European markets to mobile-first African ecosystems and rapidly growing Gulf regions. Crossing the 100-country mark enables users to benchmark visibility, regulation, and growth across nearly the entire global iGaming landscape.

August and September 2025 delivered several focused updates across Blask Index, data methodology, country coverage, and Blask Games, along with important industry recognition.

📈 Trends on Blask Index charts

Blask Index charts now support built-in trend visualization to make market dynamics easier to interpret. Depending on the selected timeframe, trends are highlighted as Rise, Fall, or Flat, helping users quickly understand the overall direction of the market.

A new Trends toggle in the top-right corner allows users to switch trend indicators on or off, keeping the charts clean when needed. Trend calculations automatically adapt to the selected period and granularity.

🔍 Estimated data for smaller brands

For smaller brands, data for the last completed month can occasionally be incomplete. To improve continuity and reliability, Blask now applies estimated values for Blask Index, BAP, APS, and CEB.

These estimates are calculated using historical brand performance, growth dynamics, market movement, seasonality, and partially available data. To ensure transparency, estimated values are visually marked across the platform with dashed or dotted representations and a ~ symbol in tooltips.

Once full data becomes available, estimated values are automatically replaced with actual figures and all related calculations are updated.

🌍 New countries added & Blask Games expansion

Blask Games expanded its country coverage significantly, adding the United Kingdom, Denmark, Chile, Ghana, Nigeria, France, Italy, Germany, and Belgium. This expansion increases the depth of game-level analytics and allows users to better compare how individual titles perform across different markets and providers.

Game-level insights now include Blask Index dynamics, acquisition and interest patterns, and cross-provider comparisons, helping operators, studios, and suppliers quickly identify rising titles or underperformers.

Blask also expanded into new regions, adding Indonesia, Thailand, Singapore, and Jordan. This continues Blask’s shift from macro-level market analysis toward more granular, game-focused insights in emerging and fast-growing markets across Asia and the Middle East.

Check the data on the market analytics page.

🏆 Recognition at SBC Awards

In September 2025, Blask received the Rising Star in Casino Innovation / Software award at the SBC Awards in Lisbon. The award recognized Blask’s AI-powered analytics and data-driven approach to helping operators make faster, more accurate decisions across marketing and product strategy.

🆕 Major Feature: Blask Games – next‑level game visibility

This June, we released a significant upgrade to Game Position Tracking, offering you a richer, more detailed picture of where casino games appear across online operator sites.

We’ve introduced three layers of granularity to help you drill down from macro trends to granular details:

• At the Operator level, you can now see every game featured by a given casino, including its Game Visibility Rank (GVR) on both regular pages and lobby screens. The revamped Game view provides clarity on each title’s fingerprint—check out the Quick Tour: Game View in Blask Games.
  
• Zooming out to the Country level, Blask Games tracks how many brands feature a specific game, the volume of lobby impressions, and computes an average GVR across brands and pages.
  
  You’ll find this aligned with our Quick tour: Countries view in Blask Games.
  
• At the finest scale — the Game level — you’ll see exactly which casinos host a game, how many pages it shows up on, and how prominently it’s displayed in each placement.
  

📊 Sharpened metrics & consistent rules

Blask Games now includes two clearly defined visibility scores:

• Game Visibility Rank (GVR) — shows how a game ranks against others on any tracked page.
  
• Lobby GVR — the ranking extracted specifically when the game appears on a lobby page.
  

To maintain clarity and fairness:

• We show only the top 100 known games per page and display the best occurrence only, ignoring duplicates.
  
• Horizontally scrolling carousels that users have to click to view are not included—so we focus exclusively on immediately visible games.
  
• Each tracked title must have a unique branded logo, which ensures unambiguous recognition and reliable ranking.
  

Blask Games now spans 5 countries: 🇮🇳 India, 🇧🇷 Brazil, 🇪🇸 Spain, 🇳🇱 Netherlands and 🇿🇦 South Africa.

📈 Polished visualization tools

Our updated interface now includes:

• Interactive charts showing GVR by page and Lobby GVR by brand.
  
• Filterable, sortable tables listing games with their GVR scores, number of pages, and brand coverage.
  
• An intuitive toggle to seamlessly switch between Operator, Country, and Game views.
  

These enhancements bring actionable insight to your fingertips with clarity and precision.

🔧 June micro‑improvements

Alongside our core release, we deployed two quick fixes to improve usability:

1. Removed daily granularity from SOI widgets to prevent occasional empty graphs.
   
2. Added a date label in GVR tables, so each metric includes the exact date of the data.
   

Separated the Blask Index chart into “local/international” or “all together” brands.

• The Blask Index chart now supports displaying data for all brands combined or split by local/international.
• The display mode button is located at the bottom of the page (time period/granularity section).

Unified the methodology for rounding numbers.

• All displayed numbers now follow consistent rounding and abbreviation rules (e.g., “$1M” instead of “$1,000,000”).
• Calculations and sorting still use full, unrounded values.

Tracked all brands that have left the market.

• Country lists for brands now indicate markets they have exited.
• Historical data for discontinued brands is still accessible.

Global Brands.

Blask has launched the Global Brands page, where it has gathered all iGaming brands from various countries in one place. All the data is compiled into a single table that allows sorting brands by important metrics such as BAP, APS, CEB, and MoM and YoY growth.

Blask Games is still in its development stage, so we would greatly appreciate any feedback!

Technical Improvements.

• We have reinstated Intercom on the website for quick communication with Blask.
• The “Other” brand/games option can now be hidden from the Blask Index, Share of Interest, and BAP charts. Please ensure that the “adaptive height” option is enabled for the chart.
• Licenses with open start/end dates are now supported.
• We have introduced a technical issues banner to inform users about potential data problems.

Timeframe and data granularity.

Timeframe and granularity filters are now independent, allowing more flexible data analysis. You can now combine different timeframes with various granularities (month, day, hour) in the following supported combinations:

• All time – months, days
• 1 year – months, days
• 3 months – months, days
• 1 month – days, hours
• 1 week – days, hours

Country metrics added.

We’ve introduced basic socio-economic data for countries, now available in the Market Overview section. These metrics provide additional insights when evaluating new markets.

Metric renaming.

To improve clarity, we’ve updated some metric names:

• eFTD → Acquisition Power Score (APS)
• eGGR → Competitive Earning Baseline (CEB)
• Relative Market Share → Brand’s Accumulated Power (BAP)

💡 Note: These are name changes only; calculation methods remain the same for now but may be adjusted in future updates.

Local and international brands.

We’ve enhanced Blask’s licensing data for regulated markets:

• Brands are now categorized as Local if they hold a license for all supported verticals in a specific country.
• Brands are marked as Mixed if they hold a license for only some verticals but not all.

Additionally:

• Blask Index and CEB metrics can now be filtered to show results for local and international brands separately.
• Local/International filter has been added to the companies table in country-specific reports.

Games (beta release).

We’ve launched the Games tab (beta) in select markets! This new feature provides insights into player interest in popular games, including their Share of Interest (SOI).

Improvements & fixes.

• Updated UI elements across multiple sections.
• Removed Intercom app from Blask (still accessible via blask.com).
• CEB is now the default sorting metric for certain lists.
• Minimum password requirements have been introduced for better security.
• Added a search field to the country list for easier navigation.
• Timeframe switching improved – now automatically applies the default granularity for each timeframe.
• Various minor fixes and optimizations.

🚀 More updates are on the way — stay tuned!

Gross Gaming Revenue

We are introducing a Gross Gaming Revenue metric to Blask. GGR is available on the Country and Brand levels.

Please note that GGR is currently only available for the completed month and at a monthly granularity.

The metric is found in countries and brand tables. The dynamics for the last 12 months are shown when switching tabs in the FTD/GGR widget.

Along with FTD, this metric is presented as a confidence interval, with an “Average” being the number calculated by the Blask AI model. We are committed to continuous improvement and will keep working on enhancing the model to provide the most precise data available in the industry.

Improvements and fixes

• The expanded or collapsed state of the Blask Index and Relative Market Share widgets is no longer reset when changing the time filter or browsing Blask.
• Implemented redesigned page headers.
• The customer profile section on country pages is retired for now. It will return later this year after a complete redesign and methodology overhaul to provide our customers with more useful and reliable data.
• Added the brand name to widgets on a brand page so it can no longer be confused with a country page.
• Added site footer.
• Numerous internal data reliability and service performance improvements. Other minor improvements and fixes.