Timeframe and data granularity.
Timeframe and granularity filters are now independent, allowing more flexible data analysis. You can now combine different timeframes with various granularities (month, day, hour) in the following supported combinations:
- All time – months, days
- 1 year – months, days
- 3 months – months, days
- 1 month – days, hours
- 1 week – days, hours
Country metrics added.
We’ve introduced basic socio-economic data for countries, now available in the Market Overview section. These metrics provide additional insights when evaluating new markets.
Metric renaming.
To improve clarity, we've updated some metric names:
- eFTD → Acquisition Power Score (APS)
- eGGR → Competitive Earning Baseline (CEB)
- Relative Market Share → Brand’s Accumulated Power (BAP)
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Note: These are name changes only; calculation methods remain the same for now but may be adjusted in future updates.
Local and international brands.
We've enhanced Blask’s licensing data for regulated markets:
- Brands are now categorized as Local if they hold a license for all supported verticals in a specific country.
- Brands are marked as Mixed if they hold a license for only some verticals but not all.
Additionally:
- Blask Index and CEB metrics can now be filtered to show results for local and international brands separately.
- Local/International filter has been added to the companies table in country-specific reports.
Games (beta release).
We've launched the Games tab (beta) in select markets! This new feature provides insights into player interest in popular games, including their Share of Interest (SOI).
Improvements & fixes.
- Updated UI elements across multiple sections.
- Removed Intercom app from Blask (still accessible via blask.com).
- CEB is now the default sorting metric for certain lists.
- Minimum password requirements have been introduced for better security.
- Added a search field to the country list for easier navigation.
- Timeframe switching improved – now automatically applies the default granularity for each timeframe.
- Various minor fixes and optimizations.
🚀 More updates are on the way—stay tuned!