KnowledgeWhat Is a VIP Manager in iGamingHigh-value players — high rollers and top-tier VIPs — often drive a disproportionate share of operator NGR. Industry commentary frequently cites figures up to 80% of casino profits coming from a small VIP cohort, though the exact ratio varies by brand, market, and product mix. Someone must own those relationships personally: anticipate churn, resolve issues fast, design comps that protect margin, and keep the programme inside regulatory lines. That operator-side professional is the VIP Manager — also called a VIP Account Manager or VIP Host. In 2026, especially in regulated markets like the UK, the role is as much about compliance and durable player value as it is about hospitality and revenue.