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Rakeback is a rebate mechanism that returns a percentage of the house edge contribution — or, in some models, net losses — back to a player’s account. Originally a poker-room concept tied to the rake (the commission a card room takes from each pot), it has expanded into the broader casino space as a structured loyalty tool. For iGaming operators, it sits at the intersection of retention economics, VIP management, and promotional cost control.

Bovada conquered the US, and became by far the largest iGaming brand in the world. But it is now starting to give ground under regulatory pressure.