Estimated First-Time Deposits (eFTD)
Estimated First-Time Deposits (eFTD) by Blask predicts first-time deposits using AI, analyzing past conversions and market trends to guide brands in optimizing performance
First-Time Deposits (FTD) represents the conversion to new users, which considers the dynamics of the market and the brand itself over several past months.
eFTD — estimated FTD — is a metric from Blask that calculates the expected FTD of a brand or country based on public data. We use this metric equivalently to regular FTD, with the caveat that the data is not directly obtained from the brands but is based on calculations and predictions from an AI model.
Blask defines this metric as a range rather than a specific number. If your actual performance outperforms our calculations, you've done something great and beat the market. In contrast, you should work on conversions if your values are below ours. And if our numbers are similar, you're on par with the market — this is also great!
Estimated First-Time Deposits (eFTD) is one of the core metrics in Blask — learn more about how Blask collects and analyzes data.
How to interpret and use eFTD chart?
The eFTD metric is calculated for each brand separately. This detailed chart can be accessed on the Brand info page.
Monitor changes in eFTD throughout the year with monthly granularity. This chart shows the following data:
- An average of 5300 first-time deposits in July 2023 for the Casino Days brand.
- A 12% increase in the indicator compared to the previous month (June 2023).
Additionally, Blask displays the average estimated First-Time Deposits (eFTD) value for each brand in the table of all brands on the country page.
Compare brands not only by market volume or growth rate but also by an equally important indicator — the number of new deposits.
To derive this metric for a country, Blask aggregates this metric across all brands operating there.
You can select several brands that interest you from the table. This will adjust the estimated First-Time Deposits chart for the country to show only the cumulative eFTD for those specific brands.
How does Blask calculate the estimated First-Time Deposits (eFTD) metric?
Blask eFTD metric employs an AI model to compute the anticipated volume of initial deposits. This algorithm scrutinizes past conversion rates and forecasts present figures grounded in recent market trends and brand momentum.
As the model continually absorbs additional data points, it refines its predictions for conversion rates. Ultimately, it will integrate more signals, including iGaming events, regulatory shifts, regional economic factors, and seasonal influences, to enhance the precision of its projections.
When is the estimated First-Time Deposits (eFTD) metric useful?
The eFTD metric makes the complex iGaming landscape understandable and measurable. It acts as an ever-evolving benchmark and a roadmap for continuous conversion optimization.
The value comes when brands compare accurate conversion data against the eFTD range. This helps brands identify true standout successes and spots needing improvement.