What are hot & cold games?
Hot and cold games represent two distinct categories in the iGaming industry based on payout frequency patterns. Hot games deliver frequent but typically smaller wins, creating a steady engagement flow. Cold games offer less frequent payouts but usually compensate with larger prizes when they do occur. This dichotomy represents different risk profiles and gameplay experiences for users.
How do hot & cold games work?
The mechanics behind hot and cold games stem from their underlying mathematical models and random number generation settings.
Hot games:
- Maintain high hit frequency rates
- Typically operate with lower variance
- Deliver consistent smaller payouts
- Often feature shorter winning dry spells
Cold games:
- Operate with lower hit frequency rates
- Utilize higher variance models
- Provide larger potential payouts
- May include longer periods between wins
These characteristics are determined by the game's programmed return-to-player (RTP) distribution pattern rather than arbitrary designations.
Why are hot & cold games used in iGaming?
Hot and cold games serve strategic purposes in portfolio diversification. By offering both types, operators can:
- Appeal to different player psychology profiles
- Create varied gameplay experiences
- Accommodate different risk appetites
- Balance player retention with revenue potential
- Provide options for different player moods and sessions
The balance between these game types allows platforms to serve a broader audience while maintaining engagement across various player segments.
Examples of hot & cold games.
Hot game examples:
- Slots with frequent small wins like "Starburst" by NetEnt
- Low-volatility table games such as Blackjack with side bets
- Many scratch card games offering numerous small prizes
- Video poker variants with high pair payouts
Cold game examples:
- High-volatility slots like "Deadwood" by Nolimit City
- Progressive jackpot games such as "Mega Moolah"
- High-variance poker tournaments
- Certain roulette betting strategies focused on outside bets
Advantages of incorporating hot & cold games.
For iGaming operators, the strategic inclusion of both game types offers several benefits:
- Extended player session times: Hot games keep players engaged longer through frequent reinforcement
- Higher excitement peaks: Cold games create memorable moments through significant payouts
- Balanced bankroll management: Different volatility profiles help normalize overall platform performance
- Diverse player acquisition: Appeals to both risk-averse and thrill-seeking players
- Marketing versatility: Provides different promotional angles for various player segments
- Enhanced retention tools: Allows for targeted recommendations based on player behavior
Tips for using hot & cold games.
Advice for iGaming brands:
- Label game volatility clearly to set correct player expectations
- Track player preferences to recommend appropriate games based on behavior
- Balance your portfolio to include both types in appropriate proportions
- Use hot games for new player onboarding to build confidence
- Position cold games prominently during promotional periods to showcase big win potential
- Consider seasonal adjustments to hot/cold ratios based on player activity patterns
- Include volatility filters in your game selection interface
Advice for players:
- Match game selection to your bankroll management strategy
- Use hot games when seeking extended entertainment value
- Select cold games when aiming for significant payout potential
- Adjust betting sizes appropriate to the game volatility
- Recognize that past performance doesn't predict future results
- Set appropriate win/loss limits for different volatility levels
- Understand that both game types maintain the same long-term RTP