What is self-exclusion?
Self-exclusion is a responsible gambling tool allowing players to voluntarily block access to gambling activities for a set period. This feature is designed to aid individuals seeking to control or limit their betting activities, either temporarily or permanently. Available across single or multi-operator platforms, self-exclusion supports a proactive approach to responsible gambling, helping both players and operators maintain a safe gaming environment.
How does self-exclusion work?
When players activate self-exclusion, their accounts are restricted across selected platforms, or even nationwide in countries with multi-operator systems. Self-exclusion programs, like the UK’s GAMSTOP, enable users to block themselves from all licensed gambling sites within a country, ensuring consistent restrictions across platforms. Once a player opts for self-exclusion, they cannot reverse it until the selected period ends, and the operator must halt all direct marketing communications to the individual.
Why is self-exclusion used?
Self-exclusion is fundamental to responsible gambling practices, mandated in many iGaming jurisdictions. It allows players to control their engagement levels effectively, reducing the potential for gambling harm. For brands, offering self-exclusion not only meets regulatory standards but also reinforces a responsible image, fostering long-term trust and player loyalty.
Examples of self-exclusion usage.
Countries with regulated iGaming markets commonly implement self-exclusion systems. The UK’s GAMSTOP, Sweden’s Spelpaus, and Spain’s Dirección General de Ordenación del Juego provide centralized, national self-exclusion programs. These systems allow users to block themselves from licensed operators in their country, ensuring consistent player protection across the industry.
Benefits of self-exclusion.
- Protects player well-being: Helps players control their gambling habits and reduce associated risks.
- Enhances brand trust: Shows an ethical commitment to responsible gambling, which resonates positively with players.
- Ensures regulatory compliance: Meets legal standards in regulated iGaming jurisdictions.
- Promotes customer retention: By fostering a safe environment, brands build long-term, sustainable player relationships.
Tips for using self-exclusion.
For iGaming brands:
- Simplify the self-exclusion process: Offer a quick, accessible self-exclusion option through user-friendly interfaces.
- Equip support teams: Provide customer service representatives with the knowledge and training to manage self-exclusion requests with care.
- Embed responsible gambling messaging in marketing: Encourage players to set limits and take breaks when necessary.
For players:
- Leverage self-assessment tools: Many platforms provide tools that help players determine if self-exclusion could be beneficial.
- Select an appropriate exclusion period: Choose a duration that fits personal goals, whether it’s a short pause or a longer commitment.