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In every ranking that matters for online gambling, California sits at the top. By Blask Index — the measure of aggregated player demand across all operators in a market — the state outpaced every other in the country through 2025. California has no regulated online gambling market. Not a single licensed domestic operator takes a wager there.
Italy has crossed a threshold that would have seemed improbable a decade ago. In 2025, it overtook the United Kingdom to become Europe's largest regulated gambling market by total revenue, recording €21.5 billion in gross gambling revenue and accounting for 41.4 percent of the entire European online casino market.
SiGMA News featured Blask’s latest analysis of hourly and daily iGaming engagement across 110 countries—and the conclusion is blunt: there’s no universal “prime time.” Local workweeks, cultural routines, and time-zone effects shape when players show up, meaning campaigns, CRM triggers, and staffing need market-specific timing—not inherited global defaults.
This summer has been full of product updates and fresh features in Blask. Here’s a look at what we rolled out in August and September 2025: 📈 Trends on Blask Index charts You can now track market dynamics even more clearly. We’ve added trend visualization to Blask Index charts. Depending on the selected period, trends […]
Blask introduces Trends, a new view inside the Blask Index that smooths short-term spikes on the graphs to reveal the underlying direction of a market and label its current state as Growth, Stagnation, or Decline. Built for volatile periods, it lets teams read momentum at a glance and act faster. Why it matters Major events, […]
Aviator has not only set the benchmark for its vertical but also outperformed many traditional casino games in terms of visibility and commercial impact.
Essential trends in regulation, marketing, technology, and business development, offering strategies for staying competitive in a fast-evolving market.
