Blask × SiGMA: there’s no universal “prime time” for iGaming
SiGMA News featured Blask’s latest analysis of hourly and daily iGaming engagement across 110 countries—and the conclusion is blunt: there’s no universal “prime time.” Local workweeks, cultural routines, and time-zone effects shape when players show up, meaning campaigns, CRM triggers, and staffing need market-specific timing—not inherited global defaults.