Europe didn’t close 2025 on one trendline.
In our latest iGaming Pulse report (Top-10 European markets), Blask Index demand split into two directions. Seven countries accelerated while three declined, shaped by a mix of sports calendar density, regulatory pressure, casino dynamics, and macro conditions.
We used Blask’s new AI-powered feature, Market Explanation, which presents market movements in a clear narrative backed by real-world events and sources, to prepare this report.
Explore the Market Explanation feature, and see how it works.
Key takeaways for 2026
European countries run on different rhythms — the same playbook won’t work everywhere.
The report helps answer key questions for GEO planning, budgeting, and launches:
- Where is demand compounding?
- Where is it being capped by regulation or enforcement?
- Where does the curve “snap back” after sports — and where does it stay elevated?
In some countries, sport events create short spikes, and then demand drops back to baseline. In others, casino keeps the baseline higher, so the post-match “cooldown” is much softer.
What typically drives the biggest interest spikes in Europe:
- International football windows (qualifiers, national team weeks)
- UEFA club stages (playoffs, “big match” weeks)
- Domestic finals / derbies in top leagues
- Cross-sport bursts (football + basketball/tennis in the same week)
Get the PDF 👉
Download the report to see what’s driving European iGaming into 2026.