Hybrid titles gain ground across markets, Blask report suggests

Crash/instant “hybrid” games are moving out of the novelty aisle and into sustained player attention, according to Blask’s new report. Our analytics link the rise to two execution levers that show up repeatedly across markets: lower Average Lobby GVR (better, broader shelf position) and friction‑light local payments, which together convert short sessions into durable Share of Interest (SOI).

We highlight the same pattern in very different regulatory settings:

• India. Chicken Road tops the national chart with about 44.65% SOI. The sequel is small but accelerating at about 0.61% SOI and roughly 232% month‑on‑month growth. Visibility is “wide but mid‑tier,” with Average Lobby GVR around 42 across six brands, two lobbies and 12 pages. The storefront goal is 10 or lower to turn reach into share.
• Netherlands. On the KOA‑regulated, mature market, a hybrid IP breaks into the top ten (around #9) at 1–2% SOI with extreme year‑on‑year growth. Compliant packaging and creator‑led streaming supported the climb—an uncommon path in such a competitive lobby.
• Brazil. Hybrids hold about 0.02% SOI but show the strongest momentum: about 17,000% year‑on‑year and 57% month‑on‑month growth. Chicken Road 2.0 now sits in an emerging‑market target band with Average Lobby GVR near 12.1 and coverage across 30 brands, nine lobbies and 49 pages.
• South Africa. The category leader in crash holds about 18.5% SOI. The hybrid registers about 0.07% SOI with 20% month‑on‑month growth, signalling first traction in a tightly held genre.

We found out that durability comes when Average Lobby GVR falls and placements widen across carousels and pages; timed boosts can create step‑ups, but the effect does not last without broader shelf position. Local rails such as Pix in Brazil are cited as supporting faster first‑time use for short‑session loops. The recommended sequence is to package for compliant visibility, hold positions, and only then scale paid support.

📊 Get access to the report here