Blask just released a powerful upgrade for iGaming professionals: Provider Content Share and Genre Content Share, two brand-level widgets that reveal exactly how casino pages are structured.
These insights help operators, affiliates, and game providers understand which studios dominate the top positions and which genres drive player engagement.
Why this matters for iGaming
Casino lobbies are competitive real estate. The games shown in the first 100 positions heavily influence player behavior and performance.
Until now, visibility into this space has been fragmented. Blask solves that by giving clear, comparable lobby analytics across all brands.
Operators can now:
- Track provider share on competing casino brands
- Optimize their own mix of slots, crash games, and other content
- Identify trends in genre popularity to increase retention
Game providers can:
- Measure brand-level visibility across the market
- Understand which genres attract the most players
- Make better decisions on content development and promotion
What’s new
Provider Content Share
Shows which providers appear in the lobby and across pages, how many games each contributes, and their percentage share. Ideal for competitive analysis and content strategy.
Genre Content Share
Breaks down genre distribution for the top 100 games, with focused analytics for slots and crash games, while grouping everything else into Others for cleaner insights.
🔍 Explore: Quick tour – the Countries view in Blask Games
Optimized for real player visibility
Both widgets analyze up to 100 games, the positions that matter most for conversion, engagement, and revenue. It’s a true snapshot of what real players see, not the entire catalog.