Signal and Noise by Blask launches with Episode 1: Brazil, regulation, and the difference between “volume” and “signal”

Blask has released the first episode of Signal and Noise by Blask — a new podcast hosted by Max Tesla focused on separating what’s real in iGaming markets from what’s merely loud.

Watch Episode 1 on YouTube

Watch the full conversation on YouTube and subscribe to catch the next episodes of Signal and Noise by Blask.

Episode 1 guest

The first guest is Ricardo Rosada, CEO & Founder of brmkt.co, and CoCEO, Board Member, and CoFounder at Bell Ventures

What this episode covers

In Episode 1, Max and Ricardo unpack what it takes to win in Brazil after regulation, and why many market-entry playbooks fail in practice. Highlights include:

• Regulation as a filter for execution: regulation doesn’t “kill” demand, but stunts improvisation, forcing operators to professionalize operations, compliance, and cashflow discipline.
• Localization over “copy-paste strategy”: Brazil is not a single uniform market; teams that don’t localize product, operations, and messaging tend to churn users fast.
• Retention is the tell: a common “tourist” signal is over-focusing on acquisition while under-investing in retention, churn reduction, and CRM execution.
• Community-centric brand building: the strongest brands build consistency, trust, and community.
• A reality check on speed: “launch fast, learn fast, fix fast” beats polishing for perfection, especially in volatile, highly competitive markets.