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What’s new in Blask: December 2025

This month, we rolled out new country coverage in Blask Market Overview — and announced Blask Awards 2025, where the jury is pure data.

New countries

We’ve added 12 new markets to Blask Market Overview.

To help teams with market comparison, each new country comes with the same core toolkit you’re used to in Blask, including:

  • Blask Index trend  — demand movement across the year
  • Brand’s Accumulated Power — how attention concentrates over time
  • Market dynamics — APS / CEB
  • Seasonality
  • Brand leaderboard — brands detected in-market

Regulated markets added: Estonia, Burundi, Liberia, Lebanon, Nicaragua.
Unregulated markets added: Yemen, Laos, Myanmar, Nepal, Cambodia, Pakistan, Libya.

Blask Awards

We also launched the Blask Awards 2025 — a new annual award format where winners are determined directly from Blask data (no jury panel with unclear voting).

If you missed the announcement, here it is:
Blask announces the Blask Awards 2025: where data is the jury (https://blask.com/newsroom/blask-announces-the-blask-awards-2025-where-data-is-the-jury/)

Explore the update

  • Open Market Overview and check the new countries to see how demand, seasonality, and brand competition structure up.
  • If you’re tracking performance across multiple geos, these additions make it easier to compare where attention is rising — and where it’s fragmenting.