LATAM iGaming 2025: Where growth stopped being a promise

What if the world’s "emerging" market quietly stopped emerging and started setting the rules?
From Mexico City to São Paulo, our reporters’ notebook fills with a different rhythm: quick mobile sign-ups, TikTok-driven discovery, payouts that buy trust faster than any ad. Mexico surges (+49% ), Brazil steadies the volume, Chile sprints despite regulation in flux.
So ask yourself:
Who wins when speed meets discipline? When offshore noise fades and licensed locals answer on WhatsApp in minutes? When click-to-reg hits 25–35% and apps capture most deposits, do you still buy traffic the old way?
Inside the report, Blask’s metrics (Blask Index, CEB, APS, BAP) meet GROWE’s on-the-ground playbook. We map where revenue is really forming, which funnels hold, and how creative fatigue is already taxing CTR plus what to rotate in next.
Who should read this
- Operators: UA, CRM, compliance.
- Studios: product leads, distribution, marketing.
- Affiliates & media buyers: partner selection, pricing, discipline.
The most groundbreaking takeaway
LATAM has crossed the line: from explosive growth to precision at scale. Trust beats hype, localization beats spend, and the next $9B will flow to teams who build for that reality.
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