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iGaming Glossary

— A collection of 57 posts
June 2025

Share of Interest (SoI)

June 2025

Game Visibility Rank (GVR)

April 2025

What is an instant win game?

April 2025

What is a penny slot?

April 2025

What is a game lobby?

April 2025

What is auto-deposit?

April 2025

What is a Game Volatility Index?

April 2025

What are hot & cold games?

March 2025

What is a mirror website?

March 2025

What is affiliate split test?

March 2025

What is an affiliate commission tier?

March 2025

What is an affiliate program?

January 2025

What is Cost Per Lead (CPL)?

January 2025

What is Cost Per Click (CPC)?

January 2025

What is Cost Per Mille (CPM)?

January 2025

Competitive Earning Baseline (CEB)

January 2025

Acquisition Power Score (APS)

January 2025

Brand's Accumulated Power (BAP)

January 2025

What is Cost Per Acquisition (CPA)?

January 2025

What is progressive bet?

January 2025

What is spread betting?

January 2025

What is an accumulator bet (acca, parlay)?

January 2025

What is house edge?

December 2024

What is KYC (Know Your Customer)?

December 2024

What is AML policy?

December 2024

What is NGR (net gaming revenue)?

December 2024

What is LTV (lifetime value)?

December 2024

What is ARPU (Average Revenue Per User)?

December 2024

What is ARPPU (Average Revenue Per Paying User)?

November 2024

What is a reload bonus?