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iGaming Glossary

— A collection of 48 posts
March 2025

What is affiliate split test?

March 2025

What is an affiliate commission tier?

March 2025

What is an affiliate program?

January 2025

What is Cost Per Lead (CPL)?

January 2025

What is Cost Per Click (CPC)?

January 2025

What is Cost Per Mille (CPM)?

January 2025

Competitive Earning Baseline (CEB)

January 2025

Acquisition Power Score (APS)

January 2025

Brand's Accumulated Power (BAP)

January 2025

What is Cost Per Acquisition (CPA)?

January 2025

What is progressive bet?

January 2025

What is spread betting?

January 2025

What is an accumulator bet (acca, parlay)?

January 2025

What is house edge?

December 2024

What is KYC (Know Your Customer)?

December 2024

What is AML policy?

December 2024

What is NGR (net gaming revenue)?

December 2024

What is LTV (lifetime value)?

December 2024

What is ARPU (Average Revenue Per User)?

December 2024

What is ARPPU (Average Revenue Per Paying User)?

November 2024

What is a reload bonus?

November 2024

What is a betting limit?

November 2024

What is betting tax?

November 2024

What is a risk-free bet?

November 2024

What is a loot box?

November 2024

What is gamification?

November 2024

What is gamer engagement?

November 2024

What is responsible gaming policy?

November 2024

What is deeplink?

November 2024

What is affiliate marketing?