How culture draws the gambling category map
A look at five major gambling markets through Blask's new category interest metric — where the familiar assumptions hold, and where they don't.
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A look at five major gambling markets through Blask's new category interest metric — where the familiar assumptions hold, and where they don't.
Blask's Categories tab shows what players are searching for — by vertical type, not by brand — giving you a demand signal that no operator's marketing budget can distort.
One provider, nine of the ten front-screen titles, more than two-thirds of all player interest.
How we build our data and what stands behind our metrics
The operator is going all in on its Danish launch — with an acquisition, a national stadium HQ, and an Astralis jersey deal.
Every U.S. state, Canadian province / territory and Australian state / territory — now with its own full Market Overview.
Lee Allard, Head of Performance at Global TV Experts, on combining iGaming market intelligence with TV advertising expertise to deliver measurable results. Global TV Experts needed sharper insight into when and where iGaming audiences are most active. Blask’s consumer heatmaps gave them exactly that. By applying Daypart and Day of Week data to their broadcast […]
Blask data shows iGaming activity peaked in the group stage and faded toward the final — even in India, the country that won the trophy.