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MART has sent a draft that would take gambling off billboards, after years with no cap on how much of that advertising can run. The Law on Advertising is already with other agencies and the government. It would restrict outdoor ads for gambling venues, including virtual ones, and require a warning that a win is […]
Blask data shows Polymarket holding 90.8% of prediction market attention in Europe, with the next four brands together staying under 9%. That concentration sits on a demand year that ran from an eleven-fold rise in France to a wipeout of last year’s Romanian spike, then an August collapse that spared Britain. This article covers prediction […]
Stake Originals and Engine studios occupy close to half of Stake’s tracked Home shelf in Canada and India. Mexico carries fewer linked titles, but Stake still gives them eight of its first ten tracked positions. Stake now sources exclusive games through three systems: its Originals catalogue, independent publishers using Stake Engine, and SlotGPT, where players […]
Two operators report 4x ROAS on affiliate traffic in the same week. One counts gross gaming revenue against last month’s invoice. The other uses 90-day net gaming revenue on a qualified-FTD cohort, net of clawbacks. Same label, different math. Without five definitions locked first, any headline benchmark is noise. Blask does not publish affiliate CPA […]
On a 1 000-FTD UK casino cohort, the performance dashboard shows £228 per qualified depositor — media plus affiliate CPA in the numerator only. Add welcome promo, payment fees, sponsorship share, and safer-gambling allocation on public UK ratios, and true CAC rises to about £454. LTV:CAC moves from 3.9:1 on headline CPA to 1.9:1 on […]
iGaming CAC by market is not one number. A single GEO cell that ignores channel mix, product mix, and brand position is how budget models fail — affiliate CPA is not blended CAC, and paid auction cost is not blended CAC either. This piece separates those three layers for the UK, Brazil and Germany, then […]
A sports-only player is often worth $400–$600 a year, but a cross-sold sports+casino player delivers $1,800–$2,500 — a 3–4x gap that defines cross-sell sports betting casino iGaming. When operators convert 20–25% of the sports base, that uplift is the highest-ROI revenue lever available without raising CAC. Most operators still leave the money on the table […]
Operators still treat player lifetime value as one average for the whole base. That average collapses under real account data. Forrest and McHale’s 2024 study of about 140 000 British gambling accounts found the top 20% of customers generated 89.2% of net revenue, while the bottom half contributed 0.51%. Blend those cohorts and media budgets […]
