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Two operators report 4x ROAS on affiliate traffic in the same week. One counts gross gaming revenue against last month’s invoice. The other uses 90-day net gaming revenue on a qualified-FTD cohort, net of clawbacks. Same label, different math. Without five definitions locked first, any headline benchmark is noise. Blask does not publish affiliate CPA […]
On a 1 000-FTD UK casino cohort, the performance dashboard shows £228 per qualified depositor — media plus affiliate CPA in the numerator only. Add welcome promo, payment fees, sponsorship share, and safer-gambling allocation on public UK ratios, and true CAC rises to about £454. LTV:CAC moves from 3.9:1 on headline CPA to 1.9:1 on […]
iGaming CAC by market is not one number. A single GEO cell that ignores channel mix, product mix, and brand position is how budget models fail — affiliate CPA is not blended CAC, and paid auction cost is not blended CAC either. This piece separates those three layers for the UK, Brazil and Germany, then […]
A sports-only player is often worth $400–$600 a year, but a cross-sold sports+casino player delivers $1,800–$2,500 — a 3–4x gap that defines cross-sell sports betting casino iGaming. When operators convert 20–25% of the sports base, that uplift is the highest-ROI revenue lever available without raising CAC. Most operators still leave the money on the table […]
Operators still treat player lifetime value as one average for the whole base. That average collapses under real account data. Forrest and McHale’s 2024 study of about 140 000 British gambling accounts found the top 20% of customers generated 89.2% of net revenue, while the bottom half contributed 0.51%. Blend those cohorts and media budgets […]
A first deposit is not an active player. Teams celebrate FTD, then watch the same accounts go quiet. OptiKPI’s casino benchmarks put typical registration-to-FTD in tier-1 markets at 15–35% (top quartile 35%+). This article shows how to improve first deposit conversion in online casino: what keeps a first-time depositor from becoming an active player, how […]
Customer acquisition cost in sports betting has reached $250–$750 per player and is still climbing. Prediction markets are bidding up the same sports keywords and media inventory that traditional sportsbooks rely on, while operators opening new regulated states and provinces face the same auction pressure from day one. Cutting spend alone does not fix the […]
Blask BAP data across five Anglophone markets reveals a two-player category — and the second player only competes in two of them. Prediction markets have been one of the more discussed formats in iGaming and fintech over the past two years. The underlying question — can users bet on real-world outcomes through a regulated or […]
