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Customer acquisition cost in sports betting has reached $250–$750 per player and is still climbing. Prediction markets are bidding up the same sports keywords and media inventory that traditional sportsbooks rely on, while operators opening new regulated states and provinces face the same auction pressure from day one. Cutting spend alone does not fix the […]
Blask BAP data across five Anglophone markets reveals a two-player category — and the second player only competes in two of them. Prediction markets have been one of the more discussed formats in iGaming and fintech over the past two years. The underlying question — can users bet on real-world outcomes through a regulated or […]
Although CCTV Rush Hour had an influx of population, it didn’t take place in primary lobbies. 155.io has taken live casino content to a genuinely unusual place: betting on footage from closed-circuit cameras. Traffic intersections during rush hour, snowy mountain trails, fishtank, duck ponds. The games are exactly what they sound like, and according to […]
betPawa dominates the APS metric in emerging markets, while US-facing brands command larger CEB. Only two operators bridge both worlds. Blask data reveals an interesting divide: the brands dominating APS are rarely the same ones leading in CEB. It’s a classic trade-off between volume and value. This article breaks down the top 10 iGaming operators […]
Live casino content expansion is one of the key trends in Global iGaming, including Europe. Live games climb from the outsiders to the top-tier leaderboards. A few years ago, the iGaming world was captured by crash games, a trend that swept through LatAm and Africa. Today, a new tendency emerged — live casino content. Being […]
Blask has released Game Visibility Score (GVS) — a new metric that reveals which casino games dominate operator lobbies. Rather than a simple presence counter, GVS is built layer by layer, mirroring how player attention actually moves through the online casino ecosystem. The following data is aggregated: This multi-tiered approach means GVS doesn’t just log […]
Blask’s new provider content share data shows Pragmatic Play leading across Europe, Latin America, and Africa, while the mid-tier supplier race becomes more competitive across major iGaming markets.
