FTD

Operators still treat player lifetime value as one average for the whole base. That average collapses under real account data. Forrest and McHale’s 2024 study of about 140 000 British gambling accounts found the top 20% of customers generated 89.2% of net revenue, while the bottom half contributed 0.51%. Blend those cohorts and media budgets […]

Customer acquisition cost in sports betting has reached $250–$750 per player and is still climbing. Prediction markets are bidding up the same sports keywords and media inventory that traditional sportsbooks rely on, while operators opening new regulated states and provinces face the same auction pressure from day one.  Cutting spend alone does not fix the […]

First-time deposits (FTDs) remain the moment of truth for every online-casino acquisition funnel, yet 2025’s winners no longer chase raw deposit counts alone. They benchmark Acquisition Power Score (APS), an AI-driven gauge of how much of their market footprint actually converts to new paying players. Let’s explore why FTD strategy still matter, shows how APS […]