CEB

CEB

How to reduce CAC in sports betting: 6 tactics operators actually use in 2026

Customer acquisition cost in sports betting has reached $250–$750 per player and is still climbing. Prediction markets are bidding up the same sports keywords and media inventory that traditional sportsbooks rely on, while operators opening new regulated states and provinces face the same auction pressure from day one.  Cutting spend alone does not fix the […]

Get your daily iGaming
insights to your mail

    Thank you!

    Enjoy new articles
    every week