How do iGaming affiliates use Blask?

Traffic Connect, Already Media, and many other leading affiliates rely on Blask daily to supercharge their analytics, make data-driven decisions, and grow their revenue. We spoke with teams using Blask and analyzed their approaches — here are the top affiliate use cases that drive results.

Case 1. Optimized sales funnel with Blask Games. 

Already Media says that Aviator is an overused game that all players are familiar with, and all brands heavily focus on it. If marketing efforts rely solely on this game, it results in a suboptimal funnel and a high player acquisition cost.

The Blask Games dashboard came to the rescue by compiling data on all games available in the country. This enabled Already Media to:

• Identify rapidly trending games. Then they cross-referenced this data with competitor advertising, pinpointing popular games that were currently overlooked by competing marketers.
• Compare different markets, generating hypotheses like “if this game is popular in Mozambique, where else might it be popular?”
• Timely switch up advertising creatives as the popularity of certain games rises and others decline.

Inspired by the Share of Search metric and validated by in-depth research, Blask Index translates online search volumes into an accurate reflection of the iGaming market. Higher searches indicate a growing market, while declines signal potential contraction.

Case 2. Found and entered new markets faster.

One of the core challenges for affiliates is identifying hot markets while they are still under the radar and efficiently replicating success across borders. Traffic Connect highlights how Blask enables this process:

How do you determine which markets are currently hot? This is a problem that Blask solves. For example, India is a well-known promising market, but few consider countries like Bangladesh. With Blask, you can spot the growth of such markets and use proven strategies to enter them.

Instead of guessing or relying on outdated insights, Traffic Connect scouts the Blask dashboard for up-to-the-hour data on player activity, emerging brands, and product popularity. This allows them to adjust their strategy or replicate previously successful marketing models for a new country — with specific guidance on which games, approaches, or partners are actually working locally.

Case 3. Found the right operators to partner with.

Affiliates succeed by driving traffic to operators that are not just stable — but rapidly growing and investing in marketing. Traffic Connect reports a 25% first-month revenue increase thanks to this targeted approach with Blask:

Result — a 25% increase in revenue in the first month. It’s crucial to identify the operators worth collaborating with — those who are not just growing but are showing aggressive expansion. Understanding their growth dynamics is essential.

Blask provides real-time brand health metrics: affiliates use these insights to prioritize partnerships and test campaigns with operators that are actively acquiring players and scaling up.

If an operator shows a significant increase, it is likely that they have done something remarkable in terms of marketing and provided players with exactly what they want — this presents an ideal situation for affiliates.

Case 4. Avoided stagnating and unprofitable markets.

Entering a market just because it’s “big” can be a trap. Already Media shares how Blask helps affiliates make data-driven decisions about market exits as well:

For example, Nigeria is a huge market that everyone talks about. However, in reality, the market isn’t growing and is essentially stagnating. If you dig deeper, it becomes clear that there is one dominant operator in the market who accepts traffic under conditions that are unfavorable for affiliates. Therefore, there is no point in investing in creating infrastructure for SEO, content projects, or media campaigns.

Blask helps filter out markets with dominant players or no real affiliate value — allowing teams to focus efforts only where true opportunity exists.

BAP helps you quickly understand your brand’s competitive strength by measuring consumer interest and visibility in real-time. It examines what’s happening right now – things like what people are searching for, what they’re saying on social media, and how they’re interacting with your brand online — to show how strong your brand is compared to the entire market potential. The main reason to use BAP is to understand if your brand is growing faster, slower, or at the same pace as the market overall.

Blask as the affiliate advantage

For affiliates, Blask acts as both compass and radar: highlighting hidden markets, surfacing top-performing partners and content, and helping drop unprofitable directions before wasting resources. The result is data-driven expansion, higher ROI, and always knowing exactly where to direct effort next — even before others catch on.

Are you making business decisions in the dark, or do you have Blask as your guide?

Stay tuned: we’ve already covered how operators profit from Blask and in upcoming articles, we’ll delve deeper into how marketing agencies also use Blask for news, trend tracking, and campaign reporting.