Skip to main content

How do iGaming affiliates use Blask?

Unlock new levels of success as an iGaming affiliate with Blask. Discover how top industry teams use Blask to spot high-growth markets, select the best partners, optimize campaigns, and avoid unprofitable directions — all by leveraging real-time data and market insights.

— Blask Team

How do iGaming affiliates use Blask?

Already Media and many other leading affiliates rely on Blask daily to supercharge their analytics, make data-driven decisions, and grow their revenue. We spoke with affiliate teams using Blask and analyzed their approaches — here are the top affiliate use cases that drive results.

Case 1. Optimized sales funnel with Blask Games. 

Already Media says that "Aviator" is an overused game that all players are familiar with, and all brands heavily focus on it. If marketing efforts rely solely on this game, it results in a suboptimal funnel and a high player acquisition cost.

The Blask Games dashboard came to the rescue by compiling data on all games available in the country. This enabled Already Media to:

  • Identify rapidly trending games. Then they cross-referenced this data with competitor advertising, pinpointing popular games that were currently overlooked by competing marketers.
  • Compare different markets, generating hypotheses like "if this game is popular in Mozambique, where else might it be popular?"
  • Timely switch up advertising creatives as the popularity of certain games rises and others decline.

On the Blask Games page, we have compiled the Blask Index chart for the most popular games, along with a table of all the games.

💡
Inspired by the Share of Search metric and validated by in-depth research, Blask Index translates online search volumes into an accurate reflection of the iGaming market. Higher searches indicate a growing market, while declines signal potential contraction.

Each game is listed with its genre, theme, and provider. Games can be sorted by Share of Interest and YoY/MoM growth.

Case 2. Found and entered new markets faster.

One of the main challenges for affiliates is to spot promising markets before they go mainstream and to successfully replicate growth strategies across borders. An affiliate team we interviewed (who asked to remain anonymous) shared that Blask empowers this exact process.

Affiliates often face the question: "How do you discover which markets are heating up right now?" This is where Blask stands out.

While high-visibility markets such as India are on everyone’s radar, many overlook countries like Bangladesh. Using Blask, affiliates can quickly spot rapid market growth in less obvious regions and apply winning strategies tailored to the specifics of each market.

Instead of relying on assumptions or outdated information, affiliates monitor up-to-the-hour data on player activity, emerging brands, and product popularity right from the Blask dashboard. This allows for immediate strategic adjustment, or replicating successful campaigns in new markets, with guidance on which games, tactics, or partners are performing locally.

To achieve the same result, open the countries page and sort them by YoY or MoM growth. This can reveal high-potential markets such as Bangladesh or overlooked segments in Latin America.

Case 3. Found the right operators to partner with.

Affiliates succeed by driving traffic to operators that are not only stable but are also expanding rapidly and investing actively in marketing. According to another affiliate who prefers to stay anonymous, using a targeted approach based on Blask increased their first-month revenue by 25%.

Affiliates stress the importance of choosing which operators to work with — especially those showing aggressive growth and solid marketing investment. Understanding these dynamics is key.

Blask provides real-time brand health metrics: affiliates use these insights to prioritize partnerships and test campaigns with operators that are actively acquiring players and scaling up.

On the country page, there is a table of all the brands available in the selected market. Use MoM or YoY sorting to identify the fastest-growing brands over the past month or the past year.

💡
If an operator shows a significant increase, it is likely that they have done something remarkable in terms of marketing and provided players with exactly what they want — this presents an ideal situation for affiliates.

Case 4. Avoided stagnating and unprofitable markets.

Entering a market just because it’s “big” can be a trap. Already Media shares how Blask helps affiliates make data-driven decisions about market exits as well:

For example, Nigeria is a huge market that everyone talks about. However, in reality, the market isn’t growing and is essentially stagnating. If you dig deeper, it becomes clear that there is one dominant operator in the market who accepts traffic under conditions that are unfavorable for affiliates. Therefore, there is no point in investing in creating infrastructure for SEO, content projects, or media campaigns.

Blask helps filter out markets with dominant players or no real affiliate value — allowing teams to focus efforts only where true opportunity exists.

Here, sorting the brand table by the Brand’s Accumulated Power metric comes in handy. This way, you can identify brands that hold the largest market share and understand the level of competition in the market.

💡
BAP helps you quickly understand your brand’s competitive strength by measuring consumer interest and visibility in real-time. It examines what's happening right now – things like what people are searching for, what they're saying on social media, and how they're interacting with your brand online — to show how strong your brand is compared to the entire market potential. The main reason to use BAP is to understand if your brand is growing faster, slower, or at the same pace as the market overall.

Blask as the affiliate advantage.

For affiliates, Blask acts as both compass and radar: highlighting hidden markets, surfacing top-performing partners and content, and helping drop unprofitable directions before wasting resources. The result is data-driven expansion, higher ROI, and always knowing exactly where to direct effort next — even before others catch on.

Are you making business decisions in the dark, or do you have Blask as your guide?

Stay tuned: we’ve already covered how operators profit from Blask and in upcoming articles, we’ll delve deeper into how marketing agencies also use Blask for news, trend tracking, and campaign reporting.

Unlock your iGaming potential with Blask!

Blask empowers you to make data-driven decisions, optimize marketing strategies, and drive significant GGR increases by providing unparalleled clarity about the iGaming market and your performance.

Curious about our precision? Discover our article "What is Blask?" and how Blask's cutting-edge technology is transforming iGaming analytics.

Ready to experience Blask in action?

Request a personalized demo with full access to data tailored to your niche and objectives. Fill out the form at blask.com to help us prepare use cases specific to your needs.

Demo request

Need assistance?

Our support team is always here to help. Click the chat icon in the bottom right corner of your screen to connect with us instantly and get the answers you need.