How March performs across global iGaming markets

March leads Q1 in 60% of markets Blask tracks, but ranks in the top three for the full year in only 8%.

Blask seasonality data for 2023–2025 shows March as the best-performing Q1 month in most tracked markets. In many of them it holds the lead every year. But on a full-year scale, March mostly sits in the lower-middle of the ranking, and not a single market had it in the top three every year.

The strongest month of the weakest quarter

Q1 is the weakest quarter in the Blask data — it has the lowest Blask Index in more than half of all markets on the 2023–2025 average. Within that quarter, March is rarely the weakest month. It had the lowest Q1 Blask Index in just 21 markets on average, compared to January’s 58 and February’s 47. Only 3 markets — Montenegro, North Macedonia, and Singapore — had March as Q1’s worst every year.

More often, March is Q1’s strongest month. It produced the highest Q1 Blask Index in 75 of 126 markets tracked as of March 2026, and 29 of them had it on top every year from 2023 to 2025.

March’s Q1 lead holds across regions. In Latin America, Asia, and Africa, it is the best Q1 month in 61–80% of markets. Europe is the exception at 43%, barely ahead of January and the only region where the Q1 order is close. Asia and Africa contribute the most consistent markets — 11 and 10 of the 29 that had March on top every year.

However, leading Q1 puts March ahead of January and February, but not ahead of much else.

An ordinary month on the full-year scale

On the full-year ranking, the most common positions for March are 7 and 10. Only 4 markets average it last. March is not at the bottom of the calendar — it is in the lower middle, where most months pass without standing out.

Only 10 markets have March in the top three on the three-year average, and just 2 — Georgia and Ireland — rank it first. In Ireland, strong March performance is likely driven by the Cheltenham Festival — a major UK horse racing event that coincides with St. Patrick’s festivities and attracts heavy Irish betting activity. St. Patrick’s Day promotions by operators can raise demand on their own as well.

In 2023, 14 markets placed March in the top three. In 2024 — 9, in 2025 — 14 again, with different countries each time. None did so every year — while even January and February, both weaker months overall, each had 1 market that consistently placed them in the top three.

At the other end, 41 markets rank March in the bottom three on the average, and 10 of them did so every year from 2023 to 2025. All 10 are in Latin America or Asia. None are European, none are African. In Europe and Africa, March rarely stays in the bottom three — it drops there in some years and leaves in others, settling closer to rank 7 than rank 10.

What the pattern reveals

March leads Q1, and Q1 is the weakest quarter in the iGaming calendar. On a full-year scale, March is an ordinary month in most of the world — strong enough to lead its quarter, not strong enough to rank among the best.