Resources

A look at five major gambling markets through Blask's new category interest metric — where the familiar assumptions hold, and where they don't.

Blask's Categories tab shows what players are searching for — by vertical type, not by brand — giving you a demand signal that no operator's marketing budget can distort.

One provider, nine of the ten front-screen titles, more than two-thirds of all player interest.

Legal poker rooms operate in fewer US states than legal online casinos — offshore operators fill the gap. In the US, online poker is regulated in eight states, but only six of them have licensed operators actually running games. That is a consequence of how the vertical works — and it does not help channelise […]

Most iGaming operators benchmark against their own past performance. That only tells you if you're growing — not whether you're winning. This article explains how demand-based signals reveal where any brand actually stands in a market, from #1 to #164.

Blask data shows how much the Indian iGaming market depends on cricket events, especially on the domestic league. Cricket is the number one sport in India — Blask data reveals that iGaming demand in the country strictly follows the cricket calendar. The main booster is the Indian Premier League (IPL) — domestic league, running roughly […]

March leads Q1 in 60% of markets Blask tracks, but ranks in the top three for the full year in only 8%. Blask seasonality data for 2023–2025 shows March as the best-performing Q1 month in most tracked markets. In many of them it holds the lead every year. But on a full-year scale, March mostly […]

How we build our data and what stands behind our metrics