Blask Metrics

Blask Metrics

Hungary’s iGaming market: open on paper, closed in practice

Blask data shows how a formally liberalised market remains concentrated around the former monopoly. Hungary recently changed government for the first time in sixteen years. The new administration has put the gambling sector under scrutiny, reviewing the arrangements that shaped today’s market. On paper, it looks mature and highly channelized. Blask data reveals the real […]

What powers unbranded iGaming demand in the Balkans

Blask data shows what shapes generic demand in a region where players search almost entirely by brand. In Balkan countries, unbranded iGaming searches are rare. The demand that exists is often seasonal, with football moving the numbers — but in different categories. Interest in Online Casino is more stable, though that category dominates only in […]

Traditional iGaming brands in the US lose consumer demand to sweepstakes casinos

Blask data reveals the scale of the grey area segment as sweepstakes operators come under regulatory scrutiny. Blask recently introduced sweepstakes casino analytics for the US iGaming market, and the segment proved to be huge. According to the January–May 2026 data, nationwide demand for sweepstakes brands was higher than user interest for traditional iGaming operators. […]

155.io GVR dynamics: how CCTV games move through casino lobbies

Although CCTV Rush Hour had an influx of population, it didn’t take place in primary lobbies.  155.io has taken live casino content to a genuinely unusual place: betting on footage from closed-circuit cameras. Traffic intersections during rush hour, snowy mountain trails, fishtank, duck ponds. The games are exactly what they sound like, and according to […]

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