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Blask analysis shows FIFA World Cup 2026 was not profitable for bookmakers, especially in the early stages. A recently published Blask special World Cup report describes how the 2026 World Cup affected iGaming demand across different countries and various stages of the tournament. It also suggests that the extended format made the World Cup unprofitable […]
A sports-only player is often worth $400–$600 a year, but a cross-sold sports+casino player delivers $1,800–$2,500 — a 3–4x gap that defines cross-sell sports betting casino iGaming. When operators convert 20–25% of the sports base, that uplift is the highest-ROI revenue lever available without raising CAC. Most operators still leave the money on the table […]
Tipico leads Germany’s iGaming brand rankings for H1 2026, but offshore operators Vulkan Vegas and NV Casino still occupy the next two positions. Blask data shows that user demand continues to diverge from the country’s regulated market structure.
Bet365 leads UK iGaming brand demand in H1 2026, while Flutter and Entain dominate at portfolio level. Blask data reveals how the 40% Remote Gaming Duty reshaped demand inside a stable top 10.
Operators still treat player lifetime value as one average for the whole base. That average collapses under real account data. Forrest and McHale’s 2024 study of about 140 000 British gambling accounts found the top 20% of customers generated 89.2% of net revenue, while the bottom half contributed 0.51%. Blend those cohorts and media budgets […]
India’s PROG Act removed local real-money operators, leaving an entirely offshore market. Blask data tracks how demand changed after the ban, which brands gained market share, and why Parimatch emerged as the leader with $82.5M in CEB.
Only two of Brazil's top five iGaming brands are growing both year-over-year and month-over-month. Blask's BAP data, read alongside Betano and Bet365's communication strategies, shows why buying visibility isn't the same as earning it.
A first deposit is not an active player. Teams celebrate FTD, then watch the same accounts go quiet. OptiKPI’s casino benchmarks put typical registration-to-FTD in tier-1 markets at 15–35% (top quartile 35%+). This article shows how to improve first deposit conversion in online casino: what keeps a first-time depositor from becoming an active player, how […]
