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Blask Metrics

Argentina’s iGaming market: local brands lead demand, but most revenue goes offshore

Blask data shows that LatAm’s third-largest iGaming market is leaking revenue offshore despite a high channelization rate. Argentina built one of Latin America’s fastest-growing iGaming markets without a national regulator. Each of its 24 jurisdictions issues its own licenses and sets its own rules. By 2025, the market reached $1.44B in projected revenue — and […]

Maturity Index measures the split between brand and category search demand

Blask’s new metric shows how iGaming search demand in a market divides between generic exploration and brand-directed queries. Blask has added Maturity Index to its market intelligence suite. It measures the ratio between two demand layers that Blask tracks: brand-level search demand, measured by Blask Index, and generic category-level demand, measured by Categories Blask Index. […]

Chile’s iGaming market grew 2.5x in four years

Blask data and operator insights reveal what drives one of Latin America’s largest iGaming markets. Chile has been developing a regulatory framework for online gambling since 2022, but the law has not been finalized yet. The market kept growing in the meantime — and most of that growth went to a handful of operators. The […]

UK iGaming market Q1 2026: brands, demand, and what changed

The UK iGaming market grew 7% in demand and 12% in revenue year-over-year in Q1 2026. But behind those headline numbers, the competitive map shifted sharply: William Hill shed nearly 4 percentage points of demand share, Entain's Ladbrokes and Coral each grew over 20%, and Bet365 extended its position as the UK's most searched-for operator — all against the backdrop of the heaviest regulatory reform wave in two decades.

How April performs across global iGaming markets

For most countries in the world, April is an unremarkable iGaming month — but a small group of markets, mostly in Asia, treat it as the peak of the year. Blask seasonality data shows that April is a mid-low month in terms of iGaming demand. Yet it ranks among the top 3 months of the […]

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