Blask Metrics

Blask Metrics

Brazil’s licensed iGaming market is large. The tail stays thin

Brazil is no longer a regulation cliffhanger. It is a licensed market with an $8.87B eight-month CEB, one brand on a quarter of demand, and a grey remainder that Blask already measured elsewhere. Scale, without the 2025 origin myth For January–August 2026 Blask’s Competitive Earning Baseline for Brazil is $8.87B ($6.57B–$15.74B range). Only the US […]

Why brand awareness beats performance marketing in iGaming

In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]

Why data is the new oil in iGaming — and how Blask transforms it into value

While others are still using 6-month-old Excel reports, leading iGaming companies are making million-dollar decisions with Blask’s real-time AI insights. From spotting the next Aviator in Brazil to uncovering hidden opportunities in emerging markets like Bangladesh, we’re transforming the way iGaming operators navigate their expansion. Here’s how we’re turning the industry from a game of […]

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