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Blask data show that despite increased pressure from Indian authorities, iGaming demand in 2025 followed 2024’s pattern, with operators adapting rather than the market breaking. India started 2025 without a nationwide licensing framework for iGaming, so the policy shift was never a clean “licensed market closes” moment. Parliament passed a ban on online money games […]
Brazil’s online wagering market doesn’t move in a straight line. It breathes in rhythms that mirror the country’s sports calendar and cultural life: autumn climbs, Saturday-night spikes, and a brief early-year lull. Using Blask Index — an attention barometer for betting and casino brands — this analysis reads those cycles and turns them into practical […]
Blask data show which countries and brands dominated in 2025, and how the leaderboards shifted compared to 2024. A year comes to an end, and it’s time to look at the global iGaming picture through Blask data. As of December, 18 we are tracking 117 countries, giving a broader view of where demand concentrated and […]
Despite the strong pattern shown by Blask data, the last month of the year can still be the worst. With the holiday season just around the corner, it’s easy to assume December is the natural peak of the iGaming calendar. Blask Index data from the past three years support this, but in six markets, December […]
UAE launches licensed iGaming: Blask Index surges 44% before Play 971 enters high-income expatriate market.
Brazil is no longer a regulation cliffhanger. It is a licensed market with an $8.87B eight-month CEB, one brand on a quarter of demand, and a grey remainder that Blask already measured elsewhere. Scale, without the 2025 origin myth For January–August 2026 Blask’s Competitive Earning Baseline for Brazil is $8.87B ($6.57B–$15.74B range). Only the US […]
As Halloween swept across casino lobbies in October, spooky slots and eerie themes took over global iGaming rankings. Based on Blask Games tracking across 15 countries and 25,796 titles, Halloween-themed content saw one of the strongest surges of the year, with sharp GVR (Game Visibility Rank) improvements across nearly all markets.
In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]
