Blask Metrics

Blask Metrics

How to reduce CAC in sports betting: 6 tactics operators actually use in 2026

Customer acquisition cost in sports betting has reached $250–$750 per player and is still climbing. Prediction markets are bidding up the same sports keywords and media inventory that traditional sportsbooks rely on, while operators opening new regulated states and provinces face the same auction pressure from day one.  Cutting spend alone does not fix the […]

1xBet market share, growth and licensing footprint by country (2026)

1xBet ranks #6 globally by projected revenue (~$3.31B) and operates in 117 countries — the second-widest footprint of any top-10 operator. This overview breaks down 1xBet’s biggest revenue markets, fastest-growing GEOs, licensing footprint, and how its game catalog differs across five markets. Blask Index is Blask’s real-time measure of brand and market demand — a […]

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