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Betano backed the tournament with regional FIFA rights, a national-team sponsorship and a campaign across 14 countries. An event that lifts every operator at once is also the hardest place to prove that any of it worked. The tournament ran from 11 June to 19 July across Canada, Mexico and the United States, the first […]
Years of performance spreadsheets taught me to judge marketing by payback windows. None of them had a column for who owns the audience. Performance marketing in iGaming runs through a handful of channels, and the argument about them rarely moves past whether each one still works. The industry buries SEO and revives it every other […]
An operator promotes a support agent to CRM manager, sends free spins to players who never touch slots, and forgets about the player after the third deposit. Farkhad Gasimoff, CEO and founder of GNB Agency, on why iGaming retention keeps failing in the same four ways. Here they are: Let’s go through each one. 1. […]
A sports-only player is often worth $400–$600 a year, but a cross-sold sports+casino player delivers $1,800–$2,500 — a 3–4x gap that defines cross-sell sports betting casino iGaming. When operators convert 20–25% of the sports base, that uplift is the highest-ROI revenue lever available without raising CAC. Most operators still leave the money on the table […]
I built three World Cup budget plans in my career before I ever looked at the demand curve underneath one. All three assumed the same shape: build through the group stage, hold through the knockouts, spend hardest around the final. That shape is wrong, and the tournament that just ended proved it with numbers I […]
In a year and a half since the law took effect, Brazil cut offshore brands’ share of iGaming revenue from 35% to 21%. But even after licensing 167 brands and blocking more than 25,000 illegal domains, offshore still pulls in $118.3M a month. Factor in prediction markets, and the Brazil online gambling regulation offshore share […]
Brazil’s iGaming market looks very different 18 months after regulation. Blask data shows how licensed operators captured the top 10, why market concentration is accelerating, and which local brands emerged as the biggest winners.
Customer acquisition cost in sports betting has reached $250–$750 per player and is still climbing. Prediction markets are bidding up the same sports keywords and media inventory that traditional sportsbooks rely on, while operators opening new regulated states and provinces face the same auction pressure from day one. Cutting spend alone does not fix the […]
