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Two weeks of the decree gave back the gains made after 2022, and left the earlier boom in place. In Brazil, Blask Index rose about 30 times from January 2020 to the April 2026 peak. The licensed book under that climb is young: federal fixed-odds authorisations went live on 1 January 2025, under Law 14.790 […]
Brazil’s ban closed the same market for every licensed brand, but for most of them that market was the whole company. President Lula’s Provisional Measure 1,394 stopped new deposits and bets on 25 September, took licensed sites offline on 6 October and ends every federal licence on 25 October. Blask has estimated that the first […]
Malta asked its licensees which AI systems they actually run, and the answer looks little like a vendor pitch deck. On 18 September 2026 the Malta Gaming Authority published the AI Gaming Charter, written with the Malta Digital Innovation Authority (MDIA). Before setting out any principle, the 48-page document reports a study: a survey sent […]
Licensed sites were still paying withdrawals when offshore search set a new high. On 25 September President Lula banned fixed-odds betting and online casino in Brazil. Licensed sites go offline on 6 October. In the 90 days before the decree, 57% of Brazilian bettors had already visited an unlicensed site, and Blask’s calculation from India’s […]
I underestimated something about our market until I ran into Paul Graham's essay on Swiss watches, The Brand Age.
A high roller asks you to strip the welcome bonus, a bonus hunter reads the wagering rules line by line. The report still files both as the same first-time depositor. I have spent the past few months talking to both of those people. The problem is not that the segments differ. The metric the industry […]
Betano backed the tournament with regional FIFA rights, a national-team sponsorship and a campaign across 14 countries. An event that lifts every operator at once is also the hardest place to prove that any of it worked. The tournament ran from 11 June to 19 July across Canada, Mexico and the United States, the first […]
Years of performance spreadsheets taught me to judge marketing by payback windows. None of them had a column for who owns the audience. Performance marketing in iGaming runs through a handful of channels, and the argument about them rarely moves past whether each one still works. The industry buries SEO and revives it every other […]
