Resources

A look at five major gambling markets through Blask's new category interest metric — where the familiar assumptions hold, and where they don't.

Blask's Categories tab shows what players are searching for — by vertical type, not by brand — giving you a demand signal that no operator's marketing budget can distort.

How we build our data and what stands behind our metrics

Every U.S. state, Canadian province / territory and Australian state / territory — now with its own full Market Overview.

In iGaming, performance marketing has long been the industry’s comfort zone. Every click, conversion, and deposit is tracked, measured, optimized, and forgotten once the next campaign begins. It feels efficient, but it’s also shortsighted. What truly defines long-term winners in competitive markets isn’t who bought the most traffic. It’s the one who built the most […]

How do iGaming affiliates use Blask?

Thailand sits in an interesting position: no onshore licensing framework yet, a $2.71 B Competitive Earning Baseline, and one challenger brand that doubled its market presence in twelve months. That combination — deep organic demand, limited infrastructure friction from formal competition, and a clear window for differentiation — makes Thailand one of the more compelling […]

✍️ TL;DR A wave of enforcement and licensing in a single market can rapidly shrink offshore supply and concentrate player attention on licensed operators. Peru’s 2024–25 rollout is a recent, clear example: regulators report a ~40% reduction in offshore online offers after licensing and blocking activity, and licensed brands gained visible share as a result. […]