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Blask analysis shows FIFA World Cup 2026 was not profitable for bookmakers, especially in the early stages. A recently published Blask special World Cup report describes how the 2026 World Cup affected iGaming demand across different countries and various stages of the tournament. It also suggests that the extended format made the World Cup unprofitable […]
A sports-only player is often worth $400–$600 a year, but a cross-sold sports+casino player delivers $1,800–$2,500 — a 3–4x gap that defines cross-sell sports betting casino iGaming. When operators convert 20–25% of the sports base, that uplift is the highest-ROI revenue lever available without raising CAC. Most operators still leave the money on the table […]
Operators still treat player lifetime value as one average for the whole base. That average collapses under real account data. Forrest and McHale’s 2024 study of about 140 000 British gambling accounts found the top 20% of customers generated 89.2% of net revenue, while the bottom half contributed 0.51%. Blend those cohorts and media budgets […]
Customer acquisition cost in sports betting has reached $250–$750 per player and is still climbing. Prediction markets are bidding up the same sports keywords and media inventory that traditional sportsbooks rely on, while operators opening new regulated states and provinces face the same auction pressure from day one. Cutting spend alone does not fix the […]
Blask data shows in the countries where a single brand collects almost all user demand the winners are mostly local names, not global operators. iGaming is usually a crowded race: in most of the markets Blask tracks, the leading brand holds less than half of national demand (measured by Blask Index). But in 19 countries […]
A look at five major gambling markets through Blask's new category interest metric — where the familiar assumptions hold, and where they don't.
Blask's Categories tab shows what players are searching for — by vertical type, not by brand — giving you a demand signal that no operator's marketing budget can distort.
How we build our data and what stands behind our metrics
