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betPawa dominates the APS metric in emerging markets, while US-facing brands command larger CEB. Only two operators bridge both worlds. Blask data reveals an interesting divide: the brands dominating APS are rarely the same ones leading in CEB. It’s a classic trade-off between volume and value. This article breaks down the top 10 iGaming operators […]
How game provider Mascot Gaming makes data-backed GEO decisions instead of assumption-driven ones. Mascot Gaming releases new slots every two weeks — there’s no room for slow market research. The team was spending too much time piecing together demand signals from scattered sources, and sometimes scaling traffic into the wrong GEOs. Blask gave them a […]
Margarita, CMO at Paykassma, on turning GEO-level brand intelligence into a partner discovery and upsell engine.
Javier Cabrera, CMO at Juegalo.com, on why market intelligence matters more than ever in a country still moving toward regulation. In Chile’s iGaming market — still pre-regulation, highly concentrated, and increasingly aggressive — reading the competitive landscape is a strategic necessity. Juegalo.com turned to Blask for a structured picture of demand, positioning, and how quickly […]
Entering a new GEO means studying the competition — but only after you know which competitors actually matter. Farkhad Gerasimoff, CEO & Founder of GNB Agency, explains how Blask replaced the "VPN + Google" approach and became the first step in their retention research process.
Lee Allard, Head of Performance at Global TV Experts, on combining iGaming market intelligence with TV advertising expertise to deliver measurable results. Global TV Experts needed sharper insight into when and where iGaming audiences are most active. Blask’s consumer heatmaps gave them exactly that. By applying Daypart and Day of Week data to their broadcast […]
Elaine Gardiner, Managing Director at TAG Media, on turning market research from a bottleneck into a live competitive advantage.
When the iGaming market shifts every week and the list of brands and slots in a single GEO runs to dozens of lines, even seasoned teams start to lose the thread. For CPA network 3SNET, that noise translated into hours of manual work, missed opportunities, and drawn-out campaign launches. This is the story of how […]
