Data

Data

155.io GVR dynamics: how CCTV games move through casino lobbies

Although CCTV Rush Hour had an influx of population, it didn’t take place in primary lobbies.  155.io has taken live casino content to a genuinely unusual place: betting on footage from closed-circuit cameras. Traffic intersections during rush hour, snowy mountain trails, fishtank, duck ponds. The games are exactly what they sound like, and according to […]

Maturity Index measures the split between brand and category search demand

Blask’s new metric shows how iGaming search demand in a market divides between generic exploration and brand-directed queries. Blask has added Maturity Index to its market intelligence suite. It measures the ratio between two demand layers that Blask tracks: brand-level search demand, measured by Blask Index, and generic category-level demand, measured by Categories Blask Index. […]

Brazil’s betting seasons, explained

Brazil’s online wagering market doesn’t move in a straight line. It breathes in rhythms that mirror the country’s sports calendar and cultural life: autumn climbs, Saturday-night spikes, and a brief early-year lull. Using Blask Index — an attention barometer for betting and casino brands — this analysis reads those cycles and turns them into practical […]

How December performs across global iGaming markets 

Despite the strong pattern shown by Blask data, the last month of the year can still be the worst. With the holiday season just around the corner, it’s easy to assume December is the natural peak of the iGaming calendar. Blask Index data from the past three years support this, but in six markets, December […]

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