Paddy Power lost first place in Irish demand for the first time in Blask data
BoyleSports took over the top spot in October 2026, after its rival had held it every month since at least January 2017.
BoyleSports' projected market share (BAP) in Ireland rose from 19.1% in September to 39.5% in October. Paddy Power's share fell from 28.1% to 24.3%, and the brand dropped to second place after leading Ireland’s iGaming market in each of the 117 months Blask had recorded before October 2026.
Flutter's Paddy Power and Betfair together accounted for 40.4% of the Irish market in September and 24.9% a month later. Most of that drop came from Betfair, down from 12.4% to 0.6%. Bet365 also slipped, from 11.7% to 8.7%.
BoyleSports' share in Ireland had stayed between 22% and 24% from January through August 2026, and September was its weakest month of the year. Demand for the brand (Blask Index) more than doubled from September, far faster than overall interest in Ireland, which grew 7.8%.
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