Blask technology

Blask technology

The fall of the grey market: how enforcement shifts demand to licensed brands

✍️ TL;DR A wave of enforcement and licensing in a single market can rapidly shrink offshore supply and concentrate player attention on licensed operators. Peru’s 2024–25 rollout is a recent, clear example: regulators report a ~40% reduction in offshore online offers after licensing and blocking activity, and licensed brands gained visible share as a result. […]

BAP is all you need: transitioning from market share to Brand’s Accumulated Power

Market share is no longer the sole measure of success. The real game-changer? Brand’s Accumulated Power (BAP). Discover why this metric is redefining strategy and how it empowers brands to thrive in a competitive landscape. Since the 1980s, marketing has evolved significantly from its foundational principles, many of which were crystallized in Philip Kotler’s landmark […]

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