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      Yana Makarochkina
      Yana Makarochkina

      Yana Makarochkina is the Chief Marketing Officer at Blask, where strategic storytelling, content marketing, and data-driven insights come together to shape the future of iGaming analytics.

      Key achievements:

      Led marketing and PR initiatives for diverse industries — from fine dining and manufacturing to logistics and technology.

      Built a strong B2B content strategy foundation, with a particular focus on the iGaming sector.

      Holds a bachelor’s degree in journalism, combining the art of narrative with a dedication to accuracy and research.

      Yana’s journey into marketing began with a profound appreciation for stories grounded in facts. With a journalism background, she approaches every project with the mindset that strong narratives must be supported by real insights. For her, content is not just a tool for communication — it’s a vehicle for building trust, inspiring action, and delivering measurable business outcomes.

      Her early career in a dynamic agency environment refined her ability to juggle multiple industries and client needs simultaneously. From launching campaigns for restaurants to handling complex communications for factories and logistics companies, Yana developed a rare versatility. This experience sharpened her multitasking skills and gave her the adaptability to understand and articulate the unique voice of every brand she worked with.

      When she transitioned into iGaming and B2B, Yana found her true professional calling. She recognized that the industry demanded not just creativity, but also a rigorous analytical approach — blending storytelling with precise market insights. At Blask, she channels this expertise into crafting marketing strategies that demystify complex data and technology for a global audience.

      Yana’s guiding principle is simple: powerful marketing is built at the intersection of fact, clarity, and emotional resonance. In the fast-moving world of iGaming, she ensures that every message not only informs, but also inspires confidence and action.

      Beyond her professional achievements, Yana is passionate about building authentic connections through content. She sees each article, campaign, and strategy as an opportunity to empower businesses with knowledge, spark curiosity, and open new paths for growth.

      At Blask, Yana continues to lead with a hands-on, holistic approach — shaping a marketing vision where strategy, creativity, and data walk hand in hand toward industry leadership.

      Articles written by Yana Makarochkina

      UK iGaming market Q1 2026: brands, demand, and what changed

      The UK iGaming market grew 7% in demand and 12% in revenue year-over-year in Q1 2026. But behind those headline numbers, the competitive map shifted sharply: William Hill shed nearly 4 percentage points of demand share, Entain's Ladbrokes and Coral each grew over 20%, and Bet365 extended its position as the UK's most searched-for operator — all against the backdrop of the heaviest regulatory reform wave in two decades.

      How GNB Agency uses Blask to study competitor retention

      Entering a new GEO means studying the competition — but only after you know which competitors actually matter. Farkhad Gerasimoff, CEO & Founder of GNB Agency, explains how Blask replaced the "VPN + Google" approach and became the first step in their retention research process.

      Chile iGaming market Q1 2026: brands, demand, and what changed

      Chile’s online gambling demand reached its highest point in at least three years in Q1 2026, up 42% year-over-year, as a Supreme Court blocking order failed to curb player interest and JugaBet emerged as a genuine rival to dominant Betano. In November 2025, Chile’s Supreme Court ordered internet service providers to block all unauthorized online […]

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