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On a 1 000-FTD UK casino cohort, the performance dashboard shows £228 per qualified depositor — media plus affiliate CPA in the numerator only. Add welcome promo, payment fees, sponsorship share, and safer-gambling allocation on public UK ratios, and true CAC rises to about £454. LTV:CAC moves from 3.9:1 on headline CPA to 1.9:1 on […]
Tipico leads Germany’s iGaming brand rankings for H1 2026, but offshore operators Vulkan Vegas and NV Casino still occupy the next two positions. Blask data shows that user demand continues to diverge from the country’s regulated market structure.
Bet365 leads UK iGaming brand demand in H1 2026, while Flutter and Entain dominate at portfolio level. Blask data reveals how the 40% Remote Gaming Duty reshaped demand inside a stable top 10.
Operators still treat player lifetime value as one average for the whole base. That average collapses under real account data. Forrest and McHale’s 2024 study of about 140 000 British gambling accounts found the top 20% of customers generated 89.2% of net revenue, while the bottom half contributed 0.51%. Blend those cohorts and media budgets […]
India’s ban on real-money online games pushed consumer demand toward offshore operators. Blask data shows which brands gained after Dream11 and MPL exited.
India’s PROG Act removed local real-money operators, leaving an entirely offshore market. Blask data tracks how demand changed after the ban, which brands gained market share, and why Parimatch emerged as the leader with $82.5M in CEB.
In a year and a half since the law took effect, Brazil cut offshore brands’ share of iGaming revenue from 35% to 21%. But even after licensing 167 brands and blocking more than 25,000 illegal domains, offshore still pulls in $118.3M a month. Factor in prediction markets, and the Brazil online gambling regulation offshore share […]
Brazil’s iGaming market looks very different 18 months after regulation. Blask data shows how licensed operators captured the top 10, why market concentration is accelerating, and which local brands emerged as the biggest winners.
