Loyalty

An operator promotes a support agent to CRM manager, sends free spins to players who never touch slots, and forgets about the player after the third deposit. Farkhad Gasimoff, CEO and founder of GNB Agency, on why iGaming retention keeps failing in the same four ways. Here they are: Let’s go through each one. 1. […]

Turn “points & pray” programmes into real-time retention engines. Discover how ML + Blask Index spot winning promos in three hours, cut churn and grow revenue.